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Submit Brief

MARKETING DEBUTS, MEET THE TRAINERS – SHAPING THE FUTURE OF THE CREATIVE COMMS INDUSTRY

By Jo Petroccia     

Alex Ward, Paid Media Executive, Wilderness

Tell us a little about you and your background

Hello, my name is Alex, I work at Wilderness Agency specialising in Paid Media. I did Sports Studies at the University of Hertfordshire, where I also spent a year abroad studying in the U.S.A. I landed a job in social media for New Era where I started my career. After 8/9 months, I moved to Wilderness to specialise in Paid Media. Working in social media has allowed me to be diverse and develop in different areas helping mould my career path.

And, how did you get into marketing?

I’ve always been attracted to it because I am a customer myself, I know what will gauge my intrigue and I know what I would scroll past. I started developing a plan to work within social media at University by having as many jobs in that field as I can. I used and learnt from my experiences to write a dissertation as well as applying for jobs after I finished my degree. Marketing is the sector which is the most flexible and transparent to the current environment, it has changed so much in a short space of time and it will continue to do so. To work in that space is really exciting.

You’re clearly passionate about social media. What, in particular, do you love about it?

I love social media because it’s an opportunity to jump on any trending topic and discuss it. There’s so much happening in the world, there’s really no excuse to not be knowledgeable and have an opinion because we have access to it all. Of course, social media gets a lot of backlash across mental health but the utilage of the platform in a positive way provides education in a format which everyone can understand.

What are the big opportunities in social for young people breaking into marketing today?

The new platforms are a great example. Users are still learning about Tik Tok and its algorithm, even so rival companies are trying to copy its formula. If you can understand and upskill yourself quicker than others, it will give you leverage when starting your career. The diversity of content you see is another opportunity,

your device has adapted the data to ensure you spend more time on their platform. If you understand that first hand, you’ll know how it relates to all other users.

What themes and topics will your training modules cover in the Marketing Debuts training workshops?

I will be discussing social advertising, going into detail about the basics of paid social, and how brands can benefit from it. You’ll learn the correct TOV, how to engage users via an ad and understand the importance of organic and paid going hand in hand.

What made you want to get involved in Marketing Debuts?

If there’s any chance to pass on industry information to the next class/generation, then I’m all in. I understand what it’s like to start your career, not really having a clue what you want to do or how you are going to do. If I can put people in a better position than where I was, then that’s time well spent.

Employers can register their interest in Marketing Debuts by contacting Melissa.

Candidates can apply to the Marketing Debuts scheme here.