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    Submit Brief

      FIND YOUR PERFECT JOB

      Are you ready to recruit and retain the Centennials?

      By Melissa Smith     

      Until very recently it was the needs, characteristics and mindset of Millennials, also known as Generation Y, that kept recruiters and forward-thinking employers awake at night… the Centennials are the next challenge, but are you geared up for the era of Generation Z?

      We can help.

      Born between the mid-1990s and the mid-2000s, demographers and researchers refer to these people as the Centennials. And very soon, they’ll account for half of this country’s workforce.

      Generation Z – a short (but eventful) history.

      Centennials lived their childhoods through a period of social, economic and technological chaos. While the economy crashed and, with it, the idea of a job for life, the rise of social media opened their eyes to a world beyond mainstream corporate and political messages.

      The result? Generation Z distrusts corporate behemoths and political smooth talkers. They put purpose before profits.

      Here’s The Industry Club’s 10 top tips for recruiting the Centennial

      1. Have a clear brand purpose
      Generation Z care more about your brand’s purpose than what you do or sell. It’s no coincidence that some of last year’s most memorable campaigns had social causes at their core. Put selling your brand’s big idea at the heart of your recruiting process.
      2. Demonstrate diversity
      Your typical Centennial’s social circle – both on and offline – is diverse and multicultural. They expect their workplace to be the same.

      3. Team spirit
      The same goes for building a sense of community and team spirit. Generation Z want to feel they’re part of something – not just another employee executing their job description.

      4. Be exactly what you say you are
      In a world of opaqueness, doublespeak and deniability, transparency is a rare and valuable quality. Be direct, open and honest with your Generation Z candidates.

      5. Embrace their entrepreneurial side
      Centennials are hard-wired to finding their own way in a chaotic world. This makes them entrepreneurial. Position your business to accommodate this and benefit from young people with initiative.

      6. Ditch the hierarchy
      Call it anarchic, but younger workers don’t like complex hierarchies. They’re willing to speak up but fear their voices will go unheard if they’re talking into mazy management structures.

      7. Communicate constantly
      Take point six a step further and put tools in place that allow for constant communication and feedback – all ways and always. Commenting on social-media threads is second nature for Generation Z. Apps like Yammer are great for this in the workplace.

      8. Build resilience in the face of robots
      One of Generation Z’s biggest fears is that their jobs will one day be taken over by technology. Commit to Centennials as individuals by helping them build their human skills. We offer various training workshops through The Industry School.

      9. Make things happen quickly
      Being internet savvy, Centennials are accustomed to instant gratification. They’ll look for this at work, from how quickly you make an employment offer, how mobile-friendly your self-service HR apps are and how rapidly you can make – and act on – decisions.

      10. Adapt the workplace
      With all this in mind, is the traditional workplace set-up still relevant? Could hot desking, bring your own device (BYOD) or working remotely be more appropriate than the permanent allotted workstation and landline telephone extension number?

      If you’d like to hear more about how to recruit Centennials or learn more about our industry recognised training please get in touch info@theindustryclub.co.uk