Marketing Debuts, meet the trainers – shaping the future of the creative comms industry
Charlotte Williams, Founder of SevenSix Agency
Charlotte, tell us a little about you and your background
I started my career working as a marketing and digital specialist for several companies including cult beauty brand WAH Nails and Sanrio, where I managed the Hello Kitty brand, rolling out marketing campaign partnerships with brands such as ASOS, Topshop, Primark and H&M. I am also an influencer working predominantly in business and lifestyle and am the co-host of a podcast which focuses on sustainability.
And, how did you get into marketing?
I’ve always had a really geeky interest in social media, starting with coding my MySpace page in the 00s and then creating a blog and YouTube channel when I was at university. When I graduated from university I knew I wanted to do something in social media so did a couple of internships and then applied for social media roles at some random companies… and here I am!
You’re clearly passionate about social media. What, in particular, do you love about it?
I love connecting with like-minded people and I feel that social media is a perfect place to create a community. If done well, brands can create their online community which turns into evangelists that sell your products for you, you just need to have an authentic and invested interest in your consumers.
What are the big opportunities in social for young people breaking into marketing today?
There are so many different roles nowadays within social media, from strategy to content creation, you can literally choose what you like about it and curate a job around that interest!
What themes and topics will your training modules cover in the Marketing Debuts training workshops?
My modules are all to do with marketing your brand on social media – we will discuss creating your tone of voice, translating your brand message to an online audience, aligning your business goals with social media and more!
What made you want to get involved in Marketing Debuts?
I work a lot with young marketers and am always keen to get involved where I can as you are literally the future of this industry. Ensuring you are given the right tools and are equipped with the right mentality to go into the working world and create change is all we can hope for!