Deadline approaching: Campaign’s 50 Best Places to Work
Have you highlighted 5 October on your calendar? If you haven’t – and you want to be recognised as a great employer – do it right now. It’s the deadline for taking part in Campaign magazine’s 50 Best Places to Work 2019 survey and awards (in partnership with The Industry School).
Competition among marketing and advertising agencies to attract and retain top talent these days is fierce. And employers are starting to realise that free brekkers, pizza days and table football are no longer the ‘We’re so 21st century’ differentiators they once were.
In fact, they’re not even unique to our industry. Across UK Plc, the smoothie maker and weekly fresh produce delivery are rapidly supplanting the workplace microwave as employers fall over each other to demonstrate how down with Gen Zers and Millennials they are.
Delicious, no doubt, but too many employers are still missing the key point. Sure, people like a touchy feely side to their job, but what they really want – especially in our industry – is to futureproof their skills and competencies.
They know that things move fast and that skills crucial today could be irrelevant tomorrow. More than kitchen goodies and offline games, they want development opportunities geared to their career aspirations.
Look at the recruitment messaging of any serious agency and you’ll see evidence of this. Bespoke personal development programmes, show and tell meetings, mentoring, CPD (continuing professional development) plans and training are the carrots successful recruiters are now dangling in front of people they want to employ.
And they work.
This matters if you want to make it into Campaign’s 50 Best Places to Work because three quarters of your score will come from an engagement and satisfaction survey conducted among your staff.
This is where we come in. The Industry School exists for no other reason than to support personal development in the creative communications industry. Alongside project management, resource management, digital delivery, print production and creativity workshops, we can work with you to create bespoke training events and mentoring programmes.
As well as the top 50, the survey also names the top five companies in three categories: large companies, medium companies and small companies. So it doesn’t matter if you work for a startup, a growing agency or an industry behemoth – you’re in with a chance, so long as your business is an ad agency, an ad-tech firm, a media company or the marketing division of a brand.
Now is the time to register for Campaign’s 50 Best Places to Work 2019. If this edition comes round too soon for you, it’s a good time to start plotting your assault on next year’s. Either way, The Industry School will boost your chances of getting recognised.
Give us a call. We’re on 020 7323 1966. Alternatively, email firstname.lastname@example.org.