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Submit Brief

MARKETING DEBUTS, MEET THE TRAINERS – SHAPING THE FUTURE OF THE CREATIVE COMMS INDUSTRY

By Jo Petroccia     

Katherine Crean, Junior Graphic Designer at Wilderness

Tell us a little about you and your background

I’m Kat, a junior graphic designer at Wilderness. Since I was tiny, I’ve been obsessed with album covers and used to love looking through my parents’ collection of albums; the start of my interest in graphic design. I’ve always been interested in the relationship between sound and vision and have a particular love for typographic design. After graduating from graphic communication at Cardiff School of Art & Design, winning an international design award and completing a number of internships, I packed my bags off to London and got a job at Wilderness!

And, how did you get into social media?

Throughout university, I developed an interest in the ever-changing and innovative nature of digital design and in particular, social media. As a designer, the fast-paced nature of an industry which is continually evolving fulfils my desire for no two days to be the same at work; things change from one week to the next and it is exciting to work on.

A role as a primarily digital designer at Wilderness was a pivot from my mostly print-based portfolio of work and I saw it as both a challenge and an opportunity to develop my skills. Designing for print and designing for social media are complete opposites of one another, but I have come to love both in equal measure.

What, in particular, do you love about social media?

I love the ephemeral nature of design on social media in contrast to the permanence of physical print design. It’s quick and reactive, it’s joining a conversation and igniting a response. It’s brutal and people can be savage – you open yourself up to both praise and criticism when you put stuff out on social media because people are smart and hilarious. People say you are your own worst critic… WRONG. Superfans are simultaneously your biggest cheerleaders and your absolute worst critics. But the sense of community on social is like no other and sharing creative on social really allows you to be part of that community.

What are the big opportunities in social for young people breaking into design today?

Social media has become a huge community for artists and designers to share their work, and for fans of art and design to see work they love. Instagram in particular, as a visual platform, is a hub for all things creative. I follow a number of creatives who have built huge followings and fame through sharing their work on social media. It is an invaluable tool to get your work out into the world and in front of the right people. Social media accounts can act as live portfolios and an easily updated archive of your work and process – I think design students and young designers should really harness and make us of social media as a portfolio alternative to share their work.

What themes and topics will your training modules cover in the Marketing Debuts training workshops?

I’ll be discussing creative considerations for both designers as well as strategists and what they need to keep in mind when speaking to different audiences on social media.

What made you want to get involved in Marketing Debuts?

I’m excited at the prospect of getting to share my learnings with others in the industry whether they’re starting out or want to learn new skills.

Employers can register their interest in Marketing Debuts by contacting Melissa.

Candidates can apply to the Marketing Debuts scheme here.