Marketing Debuts: what the media are making of it
From the advertising and marketing press to the wider business media, from a national newspaper to student websites, Marketing Debuts has notched up the column inches since we launched it back in the summer.
Here, we’ve rounded up the high-profile coverage of our two apprenticeships schemes, Creative Project Management and Social Media and Community Management, into this summary. And we’ll update it as the scheme progresses.
Marketing Debuts has been featured in:
Decision Marketing, the online publication for direct, data and digital marketing, welcomed the launch of Marketing Debuts with a story titled New apprenticeship scheme launches to boost diversity. It highlighted our aim to get people from minority groups to think about marketing as a career. In a subsequent article three weeks later, Decision Marketing wrote again about our contribution to the wider industry drive to bring greater diversity into our industry.
Sunemployent is The Sun’s regular careers advice feature. It featured the Marketing Debuts apprenticeships in both the online version and print version of The Sun under the header Social newbies in early October.
Shoot Online publishes stories of interest to creative and production decision makers. Unsurprisingly, the launch of Marketing Debuts captured their interest and they included our launch press release in their Street Talk news round up on September 18.
AdHugger writes about marcom, technology, business / e-commerce and start-ups worldwide. When its founder Cristina Blanaru heard about our determination to encourage more people from underrepresented groups, she ran the full story on Marketing Debuts.
Covering finance and business, insights, trends and profiles from business owners, Business Mondays reports on the wider UK business community. So, it was great to get this coverage and extend the reach of the Marketing Debuts story into brand-side marketing functions as well as agencies.
Marketing Week covers the big marketing stories from big brands. On 7 September, that included Marketing Debuts in its Everything that matters this morning section.
Perhaps the most well-known of all the titles in our industry, Campaign has grown from a weekly magazine into a globally-networked franchise and real-time news analysis outlet. Marketing Debuts featured prominently in Campaign’s news blog for the week 5 – 11 September.
Careermap is where young people and career changers go to search apprenticeships, graduate schemes and other job opportunities. To coincide with the launch of Marketing Debuts, our MD Melissa penned this piece for Careermap about how she broke into advertising despite not having a degree.
Covering news, entertainment and careers, Student Times, which is written by students, is the go-to online resource for… students. It was also keen to share Melissa’s story with its readers.
In it’s How do you solve a problem like… section, global media platform, The Drum asked industry leaders for their thoughts on attracting bright young talent into marketing. Among them was Stuart Heyburn, head of project management at Adam&EveDDB. He spoke about how he is partnering with Marketing Debuts to help shape the future of creative communications.