Marketing Debuts Academy
Price: £1950 per person
Length: 7 modules over 6 months
The Marketing Debuts Academy is a comprehensive introduction to marketing, project process and the essential skills for project and account management.
Over 6 months, attendees will be trained by Industry experts on how to set up and manage your marketing projects, plus how to build and develop professional relationships to become a valuable part of your account or project management team.
Marketing projects 101
The principles of marketing projects
Project processes and life cycle stages
Team roles and responsibilities
Setting up your project for success
Looking at project initiation, the objectives and the success criteria
Hacks to effectively gather project information for scoping
Diagnostic tools for scoping projects and assessing risks
How to effectively plan resources for your projects
How to plan and manage resources for your projects
How to adapt your resourcing needs as projects and client briefs evolve
How to collaborate with a resource manager
How to build the essential PMP
How to build a robust project management plan
How to set milestones, achieve deadlines and keep your projects on track
The principles of estimating and budgeting
An introduction to the statement of work
Effective and influential conversations
Understand personality types and behaviours
Understand how to communicate with different stakeholders
Understand the psychology of how we interpret information
Learn the mechanics of influence
Demonstrate the core skills and techniques to have effective and influential conversations
Understanding agency finances and commercials
An introduction to agency budgets
Understand income recognition: what it is and why we use it
Learn the principles of agency finance forecasting
Learn about fee models, project commercials and billing milestones.
Join the dots and align finance planning to project and resource planning
How to close and evaluate your projects
Learn the value of project retrospectives and evaluations
How to use ‘Lessons Learnt” to improve future projects and realise benefits
Considering project legacy for future projects
You can select individual modules to meet your specific needs at £325.00 per module, or the fee for the six month, seven-module academy is just £1950.00 + VAT per person (saving of £325). Either way, the Marketing Debuts Academy provides a comprehensive and cost-effective way to develop your business’s future stars.
Melissa Smith, Project Management Trainer.
Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
Polly Lygoe, Client Services Director, Trainer and Mentor.