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    Submit Brief

      Marketing Debuts Academy

      Price: £1950 per person
      Length: 7 modules over 6 months

      The Marketing Debuts Academy is a comprehensive introduction to marketing, project process and the essential skills for project and account management.

      Over 6 months, attendees will be trained by Industry experts on how to set up and manage your marketing projects, plus how to build and develop professional relationships to become a valuable part of your account or project management team.

      The modules:

      Marketing projects 101
      The principles of marketing projects
      Project processes and life cycle stages
      Team roles and responsibilities

      Setting up your project for success
      Looking at project initiation, the objectives and the success criteria
      Hacks to effectively gather project information for scoping
      Diagnostic tools for scoping projects and assessing risks

      How to effectively plan resources for your projects
      How to plan and manage resources for your projects
      How to adapt your resourcing needs as projects and client briefs evolve
      How to collaborate with a resource manager

      How to build the essential PMP
      How to build a robust project management plan
      How to set milestones, achieve deadlines and keep your projects on track
      The principles of estimating and budgeting
      An introduction to the statement of work

      Effective and influential conversations
      Understand personality types and behaviours
      Understand how to communicate with different stakeholders
      Understand the psychology of how we interpret information
      Learn the mechanics of influence
      Demonstrate the core skills and techniques to have effective and influential conversations

      Understanding agency finances and commercials
      An introduction to agency budgets
      Understand income recognition: what it is and why we use it
      Learn the principles of agency finance forecasting
      Learn about fee models, project commercials and billing milestones.
      Join the dots and align finance planning to project and resource planning

      How to close and evaluate your projects
      Learn the value of project retrospectives and evaluations
      How to use ‘Lessons Learnt” to improve future projects and realise benefits
      Considering project legacy for future projects

      You can select individual modules to meet your specific needs at £325.00 per module, or the fee for the six month, seven-module academy is just £1950.00 + VAT per person (saving of £325). Either way, the Marketing Debuts Academy provides a comprehensive and cost-effective way to develop your business’s future stars.

      Melissa Smith, Project Management Trainer.
      Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
      Polly Lygoe, Client Services Director, Trainer and Mentor.