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    Submit Brief

      FIND YOUR PERFECT JOB

      Confidence, clarity and precision when judging creative work

      Price: By request
      Length: Half day

      John Almond coaches the art of judgement, most particularly how to find and define great ideas emerging from the creative brief.

      Having worked extensively for Unilever, Johnson& Johnson, Apple Computers and others across the world, John’s coaching techniques will help individuals and teams find and define the needle in the haystack – a great marketing communications idea that supports brilliant executions.

      What you’ll take away:

      • The ability to spot an idea, define it and judge its merits or otherwise.
      • The confidence to judge executions in multiple media in the context of the idea.
      • How to judge campaigns and give relevant feedback.

      Who should attend:

      • Account Managers / Directors at creative and in-house agencies.
      • Project Managers at creative and in-house agencies.
      • Creative Directors at creative and in-house agencies.
      • Marketing people working with creatives.

      Workshop agenda:

      • Looking at and judging ideas in different media.
      • Techniques to define ideas and judge their value.
      • How to judge executions in the context of the defined idea.
      • Judging campaigns and giving feedback.
      • The workshop is interactive and supported with exercises, pertinent examples and individual as well as collective feedback.

      Next dates:
      We run this workshop by request, in-house for client and brands who have a team to train.

      Trainer:
      John Almond, Marketing Communications Consultant, Trainer and Coach.

      Get in touch to book, email us at info@theindustryschool.co.uk or click on the link below.

      Enquire now