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    Submit Brief

      Crisis management for social media

      Price: By Request
      Length: Half day

      No brand is immune from a social media crisis. And thanks to the very nature of the medium, things can get very damaging very quickly (remember United Airlines picking a passenger at random and dragging him off the plane to make way for maintenance workers?)

      The speed and reach of negative publicity across social media are breath-taking. And that means you only get one chance to get it right when a crisis blows up.

      Learning from case studies, you’ll discover how the seeds of a crisis are sown and how it rapidly develops. You’ll learn how to prepare for a crisis and implement a plan if the worst happens.

      And you’ll get a feel for what it’s like to respond to a crisis on social media.

      What you’ll take away:

      • Overview of the typical crisis lifecycle
      • Framework for managing crises fuelled by social media
      • Hands-on experience in simulated crisis management

      Who should attend:

      • Communications Managers
      • Social Media and Community Managers
      • PR and Marketing Managers
      • Customer Care teams

      Workshop agenda:

      • What crisis management is
      • Challenges unique to social media
      • Case study and discussion
      • Psychological considerations for weathering the storm
      • Simulation of a crisis scenario with discussion on outcomes

      Next dates:
      We run this workshop by request, in-house for client and brands who have a team to train.

      Blaise Grimes-Viort, Online Community & Social Media Consultant.