Increasing your reach through great content
Price: By request
Length: Half day
It’s true. A picture is worth a thousand words. And in the world of social media, a picture can mean a video, a GIF, a ‘story’ or a group of images in a carousel, to name a few.
Whatever format you choose, your creative content has the potential to build conversations through unspoken words. At the very least, it will define your brand identity in the eyes of your audience.
Using examples of best practice, this workshop looks first at how to make people aware of your content. We then explore why they should care about it before looking at techniques that encourage audiences to share great creativity.
All of which helps to extend your reach – and build your community.
What you will take away:
- How creative content defines your brand identity
- How to grow your community by getting people to care about and share your content
Who should attend:
- Social Media and Community Managers
- Brand Managers
- PR and Marketing Managers
- Customer Care teams
- In-house teams who work with social agencies
Workshop agenda:
- Making people aware – with examples
- Making people care – with examples
- A discussion around human behaviour
- Making people share – with examples
- A discussion around brand identity
Next dates:
We run this workshop by request, in-house for client and brands who have a team to train.
Trainers:
Jamie Maple, Managing Director, Wilderness Agency.
Zahra Hasan, Insights Lead, Wilderness Agency.