Making an impact on social media
Price: By Request
Length: Half day
More positive engagement, greater organic consumer advocacy and a higher likelihood of exceeding brand metrics.
These are just some of the reasons why businesses commit themselves to making an impact on social media. But specific skillsets are needed to make it all work together effectively.
In this workshop, we’ll take you through the different situations where social media engagement is necessary – and how it will benefit your brand. We’ll also delve into the psychology of communication, giving you the awareness to ensure your every message makes an impact.
You’ll leave with the skills, awareness and confidence to tackle every social media engagement head on.
What you will take away:
- Knowledge for identifying the best approach for every social media engagement
- Psychological awareness to make your messages count
- When to (and when not to) automate
- Skills to align social media activity to your brand metrics
Who should attend:
- Social Media and Community Managers
- Communications Managers
- PR and Marketing Managers
- Customer Care teams
Workshop agenda:
- Overview of the stages and types of social media engagement
- How to influence and other psychology theories
- Discussion around examples
- Best practice for touchpoint scenarios including when automation and chatbots are most appropriate
- Live practice of writing engaging responses or interventions
- Creating a social media playbook
Next dates:
We run this workshop by request, in-house for client and brands who have a team to train.
Trainer:
Blaise Grimes-Viort, Online Community & Social Media Consultant