Making paid media pay
Price: By request
Length: Half day
A great paid media strategy doesn’t talk to everybody. It talks to somebody.
And that somebody can be hard to find. It’s about setting realistic goals, asking yourself the right questions, creating a memorable first impression and matching social media formats to your aims.
So, in this workshop, we’ll help you define your paid social media approach so you can laser focus on your target audience.
You’ll discover proven techniques for reaching and engaging with people cost-effectively. From here, we’ll help you maximise your impact with paid social media. In other words, you’ll leave this workshop knowing how to get noticed and how to make sure your spend gets you the results you deserve.
What you will take away:
- How to set goals for paid social media
- How to target and make an impact on your audience
- How to maximise the return on your paid social media spend
Who should attend:
- Social Media and Community Managers
- Brand Managers
- PR and Marketing Managers
- Customer Care teams
- In-house teams who work with social agencies
- Individuals at emerging brands/start-ups looking to build a social media presence
Workshop agenda:
- Raising awareness – how can you reach people?
- The social journey – where do you reach people?
- Steps to success – how to make the right first impression
- Are you asking the right questions?
- Are you using the right formats?
- Are you targeting the right users?
- Are your ads having an impact?
- Is your spend working hard enough for you?
Next dates:
We run this workshop by request, in-house for client and brands who have a team to train.
Trainers:
Jamie Maple, Managing Director, Wilderness Agency.
Alan Parfett, Head of Paid Media, Wilderness Agency.