Understanding agency forecasting and finance planning
Price: £325 per person
Length: 3.5 hours

The money shows where your efforts are going. And it doesn’t lie.
Nor should it only concern client services and finance teams. Because a good understanding of agency budgets, financial forecasting, planning and income recognition among Project Managers, Account Managers/Executives and Resource Managers goes a long way to maximising agency profitability.
In this workshop, you’ll develop a solid understanding of the financial principles that make an agency profitable. From building an agency annual budget, to forecast planning, income recognition and project commercials – we’ve got it covered.
This workshop is a must for anyone in a client services, project management, resource management and operational role within an agency, or a start up.
What you will take away:
- You’ll understand an agency budget and how to build one.
- You’ll understand income recognition: what it is and why we use it
- You’ll have a good working knowledge of agency forecasting planing
- You’ll understand the different types of project commercials and their pros and cons
- You’ll learn how to join the dots and align finance planning to project and resource planning
Who should attend:
- Account Executives
- Account Managers
- Project Managers
- Resource Managers
Workshop agenda:
- How to build an agency budget
- Understanding income recognition
- Agency forecast planning
- Project commercials and billing milestones
- Aligning financial planning to resource planning
- Putting it into practice – exercises.
Next dates:
We run our workshops several times throughout the year. Select the month that suits you best and we’ll confirm the exact date very soon.
24th February 2022
July date tbc
4th October 2022
Trainers:
Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
Sarah Vick, Chair / Non Executive Director for creative and digital businesses.