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    Submit Brief

      Resource management – the ‘Tetris player over there’ or your secret ally?

      By Jo Petroccia     

      How is the resource manager and the whole concept of resource management viewed in your agency?

      I ask because collaboration between account managers, project managers and the resource manager provides a great opportunity to enhance project health and boost profits.

      Yet, too often it seems, that opportunity is missed or not fully exploited.

      On the other hand, where client service and project management teams:

      1.   understand the role of resource management and how it can help them

      2.   involve resource managers in forward planning, new business pipeline meetings, client review meetings and project briefings and

      3.   provide them with clear statements of work, budgets and timelines and empower them to keep an eye on project costs and retainer burn

      they win a powerful ally and enjoy smoother running processes.

      No longer is the role of resource manager little more than that of the ‘Tetris player over there’ simply allocating people to projects. Increasingly, it’s a highly structured role that collaborates with all the key functions across an agency, including client services, project management and, crucially, finance.

      In short, resource managers are a driving force in creating and delivering great work – and making great profits along the way.

      My regular resource management workshop for account directors, operations directors, resource managers, project managers and others involved in the delivery of projects will help you really understand this role. In turn it’ll enable you to maximise the value of the resources available to you in your agency.

      My next course is in central London on Thursday 15 June. There are a few places still available, so book now to ensure you and your colleagues don’t miss out.