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    Submit Brief

      The Industry School Project Management workshop: how was it for you?

      By Melissa Smith     

      “In these current economic circumstances, upskilling is a real bonus for my CV” Bronagh McKenna, Producer

       Following our recent day-long Project Management workshop, we caught up with attendee Bronagh McKenna to find out it went for her.

      What skills/knowledge/techniques were you looking to gain when you booked onto the project management workshop?  

      I wanted to learn more about project management and how it differs from my role as a producer. In almost every project I work on, I find myself acting in a project management capacity, so I wanted to leave this workshop with the skills and confidence to really step up and take full ownership. I’d heard great things about this workshop so was really looking forward to it.

      What made you choose this particular workshop?

      My former manager had been on it and highly recommended it to me. And when I looked into the content of this workshop it was clear that it would fit well with my production experience. It didn’t disappoint. It was a really great training day.

      What did you find most enjoyable about the workshop, and why?

      Melissa was great. She asked each one of us about our roles and what we wanted to get from the day. Melissa engaged us all and made us think about project management in the context of our existing roles and relevant experience.

      I also loved that we could all interact and ask questions. My role is production-heavy so it was valuable to get the perspective from the client and agency sides. That gave me a lot to think about.

      The case study was a brilliant part of the day. Melissa gave us a real project brief she’d received and I loved putting what we’d learned in the morning session into action. As we discussed the brief, I felt all the learnings and techniques slot into place. Getting to that level of understanding helped it all come together for me.

      What, for you, was the single most valuable take-away from the event? 

      The briefing task. It was a fantastic way of learning and then putting theory into practice. We’d all seen the brief in advance of the workshop. When I looked at it, I thought ‘There’s a lot going on here’. But by the time we came to it on the day I was equipped to tackle it.

      How are you putting what you learned on the workshop into practice in your role? 

      Firstly, I’m working with a lot more confidence. I know I’ll go in and handle future jobs with more self-assurance now I’m equipped with the techniques from this course.

      Secondly, I’ve resolved to analyse every project brief I receive bit by bit and tackle it the way Melissa taught us to. I have the workbook and my notes to refer back to, so I can further develop my project management skills over time. In these current economic circumstances, upskilling a real bonus for my CV.

      Looking ahead, what type of content in future workshops would help you take the next step in your career? 

      Workshop content that helps me move from being a producer to winning project management roles would be great.

      I’d also benefit from guidance on making my CV stand out. I was in television, journalism and editorial environments before I moved into branded content. I sometimes find that agencies, both B2B and B2C, look at my CV and conclude I haven’t got the necessary experience to work in the branded content world. I – and people like me – definitely have but maybe need a little guidance in using the key words and phrases that agencies and the corporate world love to hear.

      So, anything that helps the transition from editorial to advertorial and working with agencies is a real bonus.

      Get in touch to find out more about our project management workshop.