52c Borough High Street London SE1 1XN

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The world is changing at record speed. New technology and channels have revolutionised everything. This brings both challenges and great opportunities for agencies, along with a strong requirement to redefine and reinvent their processes, people and systems.

Only too often agencies concentrate on three areas – the strategy, the work and the Client. Understandably so, as this is what drives our vision and passions to produce the best creative product possible. However, there is an entirely separate entity that needs as much, if not, more attention to underpin those areas. Agency operations.

All too often agencies experience great growth without the structure or processes to support it or the right resources to deliver the work.

The Ops Clinic know that getting internal operations right is critical to the success of an agency.

OPERATIONAL CONSULTANCY

We work in partnership with companies to achieve best practice across their business processes.

Being in a creative business doesn’t mean you have to be disorganised. To make real magic, you need logic.

It’s proven that efficient processes lead to better work, contented clients, improved financial performance and an enthused work force. Strong processes cut out waste, control costs and do not ‘over engineer’ teams.

Every company has different operational issues. Culture is also very important in creative organisations. We understand the challenges in managing change, both on an operational and cultural level.

Companies need the right team to manage their operations. We work with you to develop a seem less process, identify the right people to implement and manage this and the necessary training to up-skill existing staff through our bespoke training to meet your organisation’s objectives.

COMMERCIAL CONSULTANCY

We also offer commercial support for agencies looking to grow.

Failing to plan is planning to fail. Today’s climate is complicated and businesses need to make tough decisions based on scarce resources available. We help agencies look at their strengths and weaknesses and help them prioritise on what gaps need to be filled to achieve their long term ambition. We call this the Business Plan.

A good Business Plan will help you make the right decisions that will deliver you successful commercial growth.

PRICING

Your price is the reward for the work that you do. If you are the very best at what you do, your price will reflect this and will be rightfully more expensive than the competition. If your strategy is to offer value for money, then equally your price will reflect this too. The link between perceived quality and price is perfectly correlated.

The difficulty we have is confusing price with cost. Cost is irrelevant when it comes to how much clients benefit from your services, although this is still the dominant methodology used in our sector.

Our training will help you understand your value proposition and how to defend it.

OUR APPROACH

Discover
Analyse
Re-engineer
Implement
Audit

Don't take our WORD for it...

The Ops Clinic consulted with Red Brick Road helping them reach their operational objectives for 2016.

Working closely with the senior management team, we future proofed the agency operations by evolving their existing
processes and re-structuring their project management function enabling the agency to meet their growth ambitions for the following 12 months.

Hear what they had to say about the Ops Clinic.

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The Industry Club worked as a partner with us to first of all fully understand the issues the business was facing, and the structural changes needed to address these constantly changing requirements. Their first hand agency experience has meant they were able to work swiftly with our management team in analyzing the issues and implementing realistic, workable solutions. Through this process The Industry Club have demonstrated their strategic approach to recruitment, supporting both the agency and candidate through the process ensuring all parties delivery to their maximum capabilities.

TIM BONNET

CHAIRMAN

I was really impressed with The Ops Clinic, the way it enabled us to become very action focused off the back of it. It was a piece of consultancy, which we needed, which quickly led to some tangible outputs.

They have a great team of experts and there’s a genuine integrity to the advice that they give.

They really got our issues quickly. The fact that we had people in here for several days speaking to all sorts of people, from junior to senior, meant that the issues and the challenges that we were just facing were understood much more quickly than they would have been otherwise.

DAVID MILLER

CEO

Following a period of rapid growth, we asked Melissa to come into iris to observe our processes, systems and behaviors. The result was an incredibly insightful analysis of our strengths – and the weakness that could hold us back in the future. By the end of the first week one she’d suggested a number of really effective “quick wins” and she subsequently outlined a long-term strategic solution to our creative services / project management
function – enabling us to deliver diverse solutions, at aped, with quality.

Better still, she managed o create consensus amongst a wide range of stakeholders, enabling the solution to be quickly adopted and implemented.

And to top it all off, she was a good laugh
to have around. I can’t recommend her highly enough. Don’t drink her tea though – it’s terrible.

SHAUN MCLLRATH

GLOBAL CHIEF CREATIVE OFFICER

Melissa spent 2 weeks in our Ogilvy Action office analyzing and observing how our operations were working. Her insight into the process and people dynamics was fantastic and she made us clearly understand why things were not optimum and how to change them.

I wish I had hired Melissa much earlier as her experience and insight into agency
operations proved invaluable.

JEFF WITEK

ECD - OGILVY ACTION

TALK TO US

Melissa Smith


Project Management and Operations Consultant

Having spent 20 years working in project management and senior operational roles across some of London’s leading agencies at Board Level, Melissa set up The Ops Clinic, helping numerous companies reach their operational objectives through her hands on consultancy. Melissa delivers effective processes and re-engineers structures and systems to consistently support companies in maximising creative and commercial opportunities. She is also the trainer for our industry recognised Project Management Workshops and a regular contributor to  The Drum magazine, Advertising Week  in the areas of Operations and promoting diversity and gender equality in Adland.

Jo Petroccia


Resource Management and Operations Consultant

Jo provides the resource management consultancy which is so vital to successful business transformation. A straight talker, she helps businesses get the very most from their resources by focusing on their wider business goals. Finance, new business development, project management, recruitment and HR all fall within the scope of Jo’s consultancy expertise. For more than 20 years, Jo has held senior roles in production, resource management and operations. Today, as a resource management consultant, she’s helping businesses enact change that brings immediate improvements in efficiency, enhances culture and delivers fast return on investment and runs our Resource Management for commercial success workshop.

Andrew Reeves


Commercial and pricing consultant

Andrew Reeves has more than 20 years experience in marketing services practicing commercial management. He is passionate about creativity and its value add and committed to helping agencies commercialise their unique capabilities for their clients. Over the years Andrew has led commercial strategies that have helped agency growth plans including value pricing, annual budgeting and client remuneration. In 2015 Andrew set up as a consultant advising independent agencies on growth plans and on realising their full value potential.  


The Industry School delivers innovative, cost effective training for the creative communications industry – which as a profession changes so rapidly that keeping skills up to date is a necessity for business growth and success. Our workshops are developed and delivered by industry insiders.

Our unique workshops incorporate core business skills, the latest theories and masses of skills practice to make the session relevant and the information immediately retained by the attendee.

Our Workshops

Project Management Workshop

This one-day workshop provides attendees with a strong project management framework and proven methodologies to drive consistent planning and delivery of projects. Using real case studies, the day is extremely interactive to enhance the learning and the retention of information.

Digital Delivery Workshop

Our one-day Digital workshop provides attendees with a framework and suggested methodologies that can be applied to all digital scopes of work, from small scale online advertising to more complex builds.
The workshop is primarily aimed at people involved in the day to day delivery of digital projects or for those who aren’t hands on, but need to understand the delivery process to be able to talk knowledgeably
to clients or challenge quotes from agencies.

Resource Management Workshop

In this interactive and practical one-day workshop, attendees will learn how to plan and practise effective and commercially focused resource management. Attendees will discover techniques using skills practice and leave the workshop equipped with practical information on the latest planning tools and techniques.

Print Production Workshop

This one-day workshop is for delegates looking to add print management to their skill set. Attendees learn how the process for printed media differs to online media and best practice for briefing design, artwork and printers. We then apply this knowledge in practical exercises across a range of print media.

Selling the idea – Harnessing Creativity Workshop

Our one-day workshop is designed to enable account teams to work more effectively and productively with their creative teams.
Attendees will look at the principles of creative problem solving and learn ways to stimulate, inspire, recognise and sell great ideas.