70 Columbo Street London SE1 8PB

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As you are supplying us your CV in the pursuit of a job we hold your CV for this purpose, which will include work on your behalf to find you the right job. We will hold your information for up to 6 years as we know that our candidates usually change jobs within that timeframe and that gives us the opportunity to advise you when suitable roles become available.

Our legal basis for this processing is something called Legitimate Interest, which means we believe you would be expecting to hear from us when we have relevant job opportunities to discuss with you. This is always done as a very personal, handpicked service. You always have the chance to request we delete your details. You can do this, and request any other information on how we process your data, by emailing: info@theindustryclub.co.uk.

Whilst we are pursuing a specific job role for you we will need to take some identity information, such as your passport details and other possible ID details. We do this in accordance with requirements placed on us by our clients to validate your identity and ensure your right to work. We will obtain your consent for this processing at the time we collect it.

If you would prefer we did not hold your details on record, further to a submission of your CV for a specific job, then please email us at info@theindustryclub.co.uk.

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For full information of how we keep your personal data secure and on your rights, please review our comprehensive privacy notice, which is available here:
https://theindustryclub.co.uk/privacy/

Please note, that for the purposes of the General Data Protection Regulation, The Industry Club will be the data controller. The Industry Club is a trading name of The Work Club London Limited (Company number 07481831).

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Submit Brief


ACCOUNT MANAGEMENT ADVANCED BASICS

Our Advanced Basics workshop is an in-depth study of the successful client relationship – and how to control it.

We’ll take you through best practice techniques in account management and highlight the markers of a winning rapport with clients. Through interactive exercises, you’ll discover how to use your awareness of these signs to continually develop your relationships with clients and, where necessary, overcome the inevitable challenges in your day-to-day dealings.

We also look at the importance of developing and harnessing your own personal brand as a unique asset in your account management toolbox.

BOOK NOW

WHAT YOU WILL TAKE AWAY

  • Best practice in account management basics
  • The markers of a good client relationship, overcoming relationship challenges and driving your relationships to success.
  • How to develop a great client relationship by harnessing your own personal “brand”

WHO SHOULD ATTEND

  • Project Coordinators
  • Account Execs
  • Senior Account Execs
  • Account Managers
  • Client Facing Project Managers

Course Outline

  • Understand the role of Account Management
  • Identify how to meet the many demands of the role
  • The career opportunities
  • Encountering and managing challenges

 

  • How to benchmark and measure your account relationships
  • What good looks like and the skills you need to get there
  • How to identify and understand client needs
  • Developing your own personal brand to better connect with clients and teams

 


Training Dates

  • 24th
    Feb
    2021
  • 26th
    May
    2021
  • 13th
    Oct
    2021

How To Book

Workshop runs online from 10am – 1pm

£325 + vat per person

BOOK NOW or get in touch for more information

Meet the Trainer

Polly Lygoe


Client Services Director & Coach

Polly started her career as an Account Exec and in the space of 5 years earned a seat on the board of the £10m turnover, 100-people strong independent digital agency, Reading Room.

In her 20 year career, Polly’s roles have spanned both client services and strategy and she has worked across integrated and digital agencies including Helpful Digital, Catch Digital and Wunderman; leading large scale accounts like BT Global, Selfridges, Nationwide Building Society and Škoda UK.

OUR OTHER WORKSHOPS

Project Management Workshop

This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.

This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.

 

Resource Management Workshop

In this unique, engaging and practical workshop you’ll learn how resource management can positively transform internal operations and improve profit margins.

If you want to add 10% to your bottom line, improve project health, drive staff retention, align your recruitment and training plans to your business pipeline then this workshop is highly relevant for you.

Content Production Workshop

Our one-day Content Production workshop with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content plus the associated documentation to successfully manage legal business affairs. We look at all types of content from small-scale video productions to TV broadcast.

Taken by Industry expert Leila Bartlam, the workshop is perfect for anyone looking to add moving image production to their skill set.

Account Management: The Advanced Account Handler Workshop

Discover how to make the transition from doer and brief-taker to thinker and brief-creator.

This one-day workshop delves deep into the secrets of the strategic client relationship. We explore the value of account planning and uncover the techniques that will help you become indispensable to your clients.

We also look at the balance between macro and micro level thinking and the importance of developing a single-minded view of your client’s end goal.

The Critical Role Of The Creative Brief Workshop

John Almond, author of “Where Have All the Big Ideas Gone? The critical role of the creative brief in producing great ideas,” demonstrates why a brilliant creative brief really matters.

Drawing on an eclectic mix of sources that includes The Sex Pistols, the SAS and his godson, John makes a compelling case for the creative brief and presents examples of great ideas that would never have been conceived without one.

Using interactive group exercises and real case studies, you will operate in teams, engage in debate and present your outputs to a judging panel that includes a guest speaker from an unexpected discipline.

Digital Delivery Workshop

Our one-day Digital Delivery workshop with user experience at its core, provides attendees with a deeper understanding of the digital delivery process, project methodologies and associated documentation to successfully manage a range of digital scopes of work, from small scale online advertising to more complex builds.

Alongside the delivery framework, the immersive workshop breaks down and explodes some of the myths of the digital world explaining the many acronyms that exist and understanding the make-up of the digital team.

Print Production Workshop

Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.

The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home.

Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.