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For full information of how we keep your personal data secure and on your rights, please review our comprehensive privacy notice, which is available here:
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Please note, that for the purposes of the General Data Protection Regulation, The Industry Club will be the data controller. The Industry Club is a trading name of The Work Club London Limited (Company number 07481831).

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Submit Brief


BE THE BEST ACCOUNT HANDLER IN YOUR AGENCY

Account Handlers are naturally upbeat and competitive. However, the journey from an entry level role to head of department can be a difficult and frustrating one.

On-the-job training is fine, but only as good as the specific job it’s gained on. It doesn’t focus on what makes a good Account Handler great.

Great account handling is about building long-term, trusting relationships with colleagues, clients and third parties. Trust must be earned. Without it the role can be lonely, pressurised and frustrating.

During this half-day workshop you’ll work through a chest of agency war stories and learn proven account handling methods. You’ll leave with a new sense of purpose and an appreciation of the bigger picture – as well as an eye for the crucial detail. A timely refresher for some, a lifesaver for others.

BOOK NOW

WHAT YOU WILL TAKE AWAY

  • A solid foundation for becoming a great account handler.
  • A framework for observing clients in a business-like way.
  • An appreciation of why understanding a client’s business is critical to earning their trust.
  • Strategies for translating that understanding into presentation structures that move clients to a ‘yes’.
  • Skills that will enable you to dig deeper and identify people’s real needs in internal and client meetings.
  • Recognition that people buy people and the awareness necessary to develop yourself as a trusted colleague and business partner.

WHO SHOULD ATTEND

  • Graduate trainees needing a quick injection of the basics of account handling.
  • Account Executives who are doing well but need to progress beyond ‘doing the basics.’
  • Account Managers/Supervisors who need help to make the leap to Account Director.
  • Project Managers who are increasingly shouldering more account handling responsibility in their PM roles.

Training Dates

  • 18th
    Sep
    2019
  • 20th
    Nov
    2019

How To Book

Workshop runs from 9.00am – 12.30pm
at a central London location.

£325 + vat per delegate

BOOK NOW or call Melissa Smith on
020 7323 1966

Please note this workshop is not currently CPD certified.

Meet the Trainer

Paul Burns


Client Services Trainer

Paul spent 25 highly successful and exciting years looking after client business at Saatchi & Saatchi in London. A main board member at the agency, he became their Training Director and first Director of Knowledge Practices. Paul has run accounts across a variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and managed countless blue chip FMCG brands. During his time at Saatchi & Saatchi, Paul was recognised for his passion and skill in developing people. He has won several industry awards for learning and development.

Course Outline

  • What we love and hate about account handling
  • Building trust with your clients
  • The PESTLE exercise
  • The Presentation Brief
  • People buy people

OUR OTHER WORKSHOPS

Project Management Workshop

This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.

This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.

 

Resource Management Workshop

In this unique, engaging and practical workshop you’ll learn how resource management can positively transform internal operations and improve profit margins.

If you want to add 10% to your bottom line, improve project health, drive staff retention, align your recruitment and training plans to your business pipeline then this workshop is highly relevant for you.

Digital Delivery Workshop

Our one-day Digital Delivery workshop with user experience at its core, provides attendees with a deeper understanding of the digital delivery process, project methodologies and associated documentation to successfully manage a range of digital scopes of work, from small scale online advertising to more complex builds.

Alongside the delivery framework, the immersive workshop breaks down and explodes some of the myths of the digital world explaining the many acronyms that exist and understanding the make-up of the digital team.

Print Production Workshop

Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.

The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home.

Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.

Understanding and selling creative Workshop

Our one-day workshop is designed to enable account teams to work more effectively and productively with their creative teams.
Attendees will look at the principles of creative problem solving and learn ways to stimulate, inspire, recognise and sell great ideas.