52c Borough High Street London SE1 1XN

Submit CV

By supplying your CV to The Industry Club we are receiving personal data from you. We are required to hold and use this data in accordance with the General Data Protection Regulation 2016 and will ensure your data is processed in line with its requirements.

As you are supplying us your CV in the pursuit of a job we hold your CV for this purpose, which will include work on your behalf to find you the right job. We will hold your information for up to 6 years as we know that our candidates usually change jobs within that timeframe and that gives us the opportunity to advise you when suitable roles become available.

Our legal basis for this processing is something called Legitimate Interest, which means we believe you would be expecting to hear from us when we have relevant job opportunities to discuss with you. This is always done as a very personal, handpicked service. You always have the chance to request we delete your details. You can do this, and request any other information on how we process your data, by emailing: info@theindustryclub.co.uk.

Whilst we are pursuing a specific job role for you we will need to take some identity information, such as your passport details and other possible ID details. We do this in accordance with requirements placed on us by our clients to validate your identity and ensure your right to work. We will obtain your consent for this processing at the time we collect it.

If you would prefer we did not hold your details on record, further to a submission of your CV for a specific job, then please email us at info@theindustryclub.co.uk.

If you are intending on being engaged through a limited company, be it a personal service or umbrella company, then we provide this privacy information as matter of reference for you. Our basis for ongoing processing will be the contract between us and that company. You will need to ensure, independently, that you are comfortable with how your personal data will be processed as an employee of that personal service or umbrella company.

For full information of how we keep your personal data secure and on your rights, please review our comprehensive privacy notice, which is available here:

Please note, that for the purposes of the General Data Protection Regulation, The Industry Club will be the data controller. The Industry Club is a trading name of The Work Club London Limited (Company number 07481831).


Submit Brief


John Almond, author of “Where Have All the Big Ideas Gone? The critical role of the creative brief in producing great ideas,” demonstrates why a brilliant creative brief really matters.

Drawing on an eclectic mix of sources that includes The Sex Pistols, the SAS and his godson, John makes a compelling case for the creative brief and presents examples of great ideas that would never have been conceived without one.

Using interactive group exercises and real case studies, you will operate in teams, engage in debate and present your outputs to a judging panel that includes a guest speaker from an unexpected discipline.



  • Confidence in your ability to spot an excellent brief
  • Improved brief-writing techniques
  • Great story-telling skills


  • Account Managers / Directors at creative and in-house agencies
  • Project Managers at creative and in-house agencies
  • Creative Directors at creative and in-house agencies
  • Marketeers working directly with creatives

Course Outline

  • How good are you at writing or assessing briefs?
  • Understanding what a great brief look like.
  • The art of storytelling.
  • Bringing the consumer to life in a compelling way.
  • Creating a powerful link between the brand and the consumer (insights and the brand’s promise).
  • Every part of the workshop supported with interactive exercises.
  • You will write a brief during the workshop that will be judged by a selected panel.

Training Dates

    How To Book

    Workshop runs  from 1pm – 5pm

    both online and at a central London location

    £325 + vat per person

    BOOK NOW or Call Melissa Smith on 020 7323 1966

    Please note this workshop is not currently CPD certified

    Meet the Trainers

    John Almond

    Marketing Consultant, Trainer and Coach

    John studied photography and film at the Royal College of Art. Subsequently he worked at some of the best creative advertising agencies including CDP, TBWA and DDB Needham.

    For the last ten years he has advised and coached clients at all level on how to become more creative when contributing to marketing communications development.  Such clients include Unilever, Kraft Foods, J&J, Apple and others. John has worked across the world in this respect.

    John has also written a book, “Where have all the big ideas gone? The critical role of the creative brief in producing great ideas”.



    Project Management Workshop

    This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.

    This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.


    Resource Management Workshop

    In this unique, engaging and practical workshop you’ll learn how resource management can positively transform internal operations and improve profit margins.

    If you want to add 10% to your bottom line, improve project health, drive staff retention, align your recruitment and training plans to your business pipeline then this workshop is highly relevant for you.

    Content Production Workshop

    Our one-day Content Production workshop with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content plus the associated documentation to successfully manage legal business affairs. We look at all types of content from small-scale video productions to TV broadcast.

    Taken by Industry expert Leila Bartlam, the workshop is perfect for anyone looking to add moving image production to their skill set.

    Account Management: Advanced Basics Workshop

    Our Advanced Basics workshop is an in-depth study of the successful client relationship – and how to control it.

    We’ll take you through best practice techniques in account management and highlight the markers of a winning rapport with clients. Through interactive exercises, you’ll discover how to use your awareness of these signs to continually develop your relationships with clients and, where necessary, overcome the inevitable challenges in your day-to-day dealings.

    Account Management: The Advanced Account Handler Workshop

    Discover how to make the transition from doer and brief-taker to thinker and brief-creator.

    This one-day workshop delves deep into the secrets of the strategic client relationship. We explore the value of account planning and uncover the techniques that will help you become indispensable to your clients.

    We also look at the balance between macro and micro level thinking and the importance of developing a single-minded view of your client’s end goal.

    Digital Delivery Workshop

    Our one-day Digital Delivery workshop with user experience at its core, provides attendees with a deeper understanding of the digital delivery process, project methodologies and associated documentation to successfully manage a range of digital scopes of work, from small scale online advertising to more complex builds.

    Alongside the delivery framework, the immersive workshop breaks down and explodes some of the myths of the digital world explaining the many acronyms that exist and understanding the make-up of the digital team.

    Print Production Workshop

    Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.

    The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home.

    Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.