PRINT PRODUCTION WORKSHOP
Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.
The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home. Starting with the basics of the print process we move on to colour management, file types and how to manage image resolution.
After learning about stock, proofing, formats, finishes and knowing which print process to use for Collateral, we move on to Press and Out of Home. We look at how to read a media schedule and how to effectively brief a repro company and printer.
Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.
WHAT YOU WILL TAKE AWAY
- A thorough understanding of Litho and Digital print processes
- Imagery resolution guide and understanding file types
- An overview of page design and typography
- How to specify stock and substrates
- When to run proofs and when to press pass
- How to read and fulfil a print media schedule
- Templates and a guide to writing clear artwork briefs
- Templates and a guide to writing clear print specs
- Managing press and out of home with 3rd parties
WHO SHOULD ATTEND
- Project Managers
- Account Executives
- Account Managers
- Digital Project Managers
- Creative Producers
- Creative Services Executives
HOW TO BOOK
If you’d like to discuss running our print production workshop for your team please get in touch with Melissa on 020 7323 1966.
Meet the Trainer
Print Production Trainer
Jay has worked in the world of print, production and advertising for over 25 years. He has worked for some of London’s most successful agencies including Ogilvy, TBWA, Wunderman, Elvis and Dare in senior production & creative services roles and heading up production departments. He also ran his own production consultancy and is now the Commercial Director at the London printer & agency supplier ‘Tangent On Demand’.
Jay loves to share his passion for all things print & production and has extensive experience of leading teams and training account managers, creatives and project managers in the print production process.
Jay’s passion is bringing creative ideas to life by searching for workable print or production solutions and staying ahead of technologies to create the best creative product possible.
- Printing processes
- Imagery and file types
- Printing substrates and stock
- Briefing the print team
- How to read a media schedule
- Best practice for press, collateral and out of home
MEMBER OF THE CONTINUOUS PROFESSIONAL DEVELOPMENT SERVICE
We are a member of the Continuous Professional Development Service – the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.
Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks.
The learning value has been scrutinised to ensure integrity and quality.
The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.
On certified courses attendees will receive a Certificate of Attendance to attach to their CPD log as evidence of development once training is complete.
DON’T TAKE OUR WORD FOR IT
Head of Production
Our in-house print production workshop was great! The content was excellent. Jay was a great trainer and was super helpful in making sure it was relevant to what we do. I would highly recommend this workshop.
Digital Project Director
Thank you, great overview on how to deliver print project. Been able to preview samples really help understanding how print can still be a medium that can provide innovation to our campaigns.
Having the technical knowledge behind the print process will help me to be more efficient in my management of projects and the wider team. I’ll be able to anticipate and plan requirements rather than react to questions around the brief.
I found the Print Production workshop really insightful. The available print examples bought real clarity to what’s possible in print and Jay was able to answer lots of questions I had on live jobs.I learnt loads about managing colour and what file types to use and I feel much more confident in briefing designers and art workers. As a digital producer, I now feel much more confident in managing integrated campaigns.