PRINT PRODUCTION WORKSHOP
Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.
The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home. Starting with the basics of the print process we move on to colour management, file types and how to manage image resolution.
After learning about stock, proofing, formats, finishes and knowing which print process to use for Collateral, we move on to Press and Out of Home. We look at how to read a media schedule and how to effectively brief a repro company and printer.
Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.
WHAT YOU WILL TAKE AWAY
- A thorough understanding of Litho and Digital print processes
- Imagery resolution guide and understanding file types
- An overview of page design and typography
- How to specify stock and substrates
- When to run proofs and when to press pass
- How to read and fulfil a print media schedule
- Templates and a guide to writing clear artwork briefs
- Templates and a guide to writing clear print specs
- Managing press and out of home with 3rd parties
WHO SHOULD ATTEND
- Project Managers
- Account Executives
- Account Managers
- Digital Project Managers
- Creative Producers
- Creative Services Executives
COURSE OUTLINE
- Printing processes
- Imagery and file types
- Typography
- Printing substrates and stock
- Proofing
- Briefing the print team
- How to read a media schedule
- Best practice for press, collateral and out of home
Training Dates
HOW TO BOOK
Our Print Production workshop is run by request only.
If you are interested in running this workshop for your team, please get in touch to find out more.
Meet the Trainer
Jay Foster
Print Production Trainer
Jay has worked in the world of print, production and advertising for over 25 years. He has worked for some of London’s most successful agencies including Ogilvy, TBWA, Wunderman, Elvis and Dare in senior production & creative services roles and heading up production departments. He also ran his own production consultancy and is now the Commercial Director at the London printer & agency supplier ‘Tangent On Demand’.
Jay loves to share his passion for all things print & production and has extensive experience of leading teams and training account managers, creatives and project managers in the print production process.
Jay’s passion is bringing creative ideas to life by searching for workable print or production solutions and staying ahead of technologies to create the best creative product possible.
MEMBER OF THE CONTINUOUS PROFESSIONAL DEVELOPMENT SERVICE
We are a member of the Continuous Professional Development Service – the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.
Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks.
The learning value has been scrutinised to ensure integrity and quality.
The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.
On certified courses attendees will receive a Certificate of Attendance to attach to their CPD log as evidence of development once training is complete.
DON’T TAKE OUR WORD FOR IT
Head of Production
Our in-house print production workshop was great! The content was excellent. Jay was a great trainer and was super helpful in making sure it was relevant to what we do. I would highly recommend this workshop.
Digital Project Director
Thank you, great overview on how to deliver print project. Been able to preview samples really help understanding how print can still be a medium that can provide innovation to our campaigns.
Account Manger
Having the technical knowledge behind the print process will help me to be more efficient in my management of projects and the wider team. I’ll be able to anticipate and plan requirements rather than react to questions around the brief.
Digital Producer
I found the Print Production workshop really insightful. The available print examples bought real clarity to what’s possible in print and Jay was able to answer lots of questions I had on live jobs.I learnt loads about managing colour and what file types to use and I feel much more confident in briefing designers and art workers. As a digital producer, I now feel much more confident in managing integrated campaigns.
Our other Workshops
Project Management Workshop
This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.
This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.
Resource Management Workshop
In this unique, engaging and practical workshop you’ll learn how resource management can positively transform internal operations and improve profit margins.
If you want to add 10% to your bottom line, improve project health, drive staff retention, align your recruitment and training plans to your business pipeline then this workshop is highly relevant for you.
Content Production Workshop
Our one-day Content Production workshop with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content plus the associated documentation to successfully manage legal business affairs. We look at all types of content from small-scale video productions to TV broadcast.
Taken by Industry expert Leila Bartlam, the workshop is perfect for anyone looking to add moving image production to their skill set.
Account Management: Advanced Basics Workshop
Our Advanced Basics workshop is an in-depth study of the successful client relationship – and how to control it.
We’ll take you through best practice techniques in account management and highlight the markers of a winning rapport with clients. Through interactive exercises, you’ll discover how to use your awareness of these signs to continually develop your relationships with clients and, where necessary, overcome the inevitable challenges in your day-to-day dealings.
Account Management: The Advanced Account Handler Workshop
Discover how to make the transition from doer and brief-taker to thinker and brief-creator.
This one-day workshop delves deep into the secrets of the strategic client relationship. We explore the value of account planning and uncover the techniques that will help you become indispensable to your clients.
We also look at the balance between macro and micro level thinking and the importance of developing a single-minded view of your client’s end goal.
The Critical Role Of The Creative Brief Workshop
John Almond, author of “Where Have All the Big Ideas Gone? The critical role of the creative brief in producing great ideas,” demonstrates why a brilliant creative brief really matters.
Drawing on an eclectic mix of sources that includes The Sex Pistols, the SAS and his godson, John makes a compelling case for the creative brief and presents examples of great ideas that would never have been conceived without one.
Using interactive group exercises and real case studies, you will operate in teams, engage in debate and present your outputs to a judging panel that includes a guest speaker from an unexpected discipline.
Digital Delivery Workshop
Our one-day Digital Delivery workshop with user experience at its core, provides attendees with a deeper understanding of the digital delivery process, project methodologies and associated documentation to successfully manage a range of digital scopes of work, from small scale online advertising to more complex builds.
Alongside the delivery framework, the immersive workshop breaks down and explodes some of the myths of the digital world explaining the many acronyms that exist and understanding the make-up of the digital team.