52c Borough High Street London SE1 1XN

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This one-day workshop is for delegates looking to add print management to their skill set. Attendees learn how the process for printed media differs to online media, print techniques and when to apply them plus best practice for briefing design, artwork and printers. We then apply this knowledge in practical exercises across a range of print media. This workshop is perfect for project managers or account handlers looking to deliver integrated campaigns.




  • A thorough understanding of the print process and printing techniques
  • The language of print and a glossary of terms
  • The key differences between managing RGB v CMYK
  • How to manage imagery and file types for print
  • An overview and insight into typography
  • How to brief the studio and printers
  • How to write a print specification
  • How to choose papers
  • Quality control on printed media



  • Project Managers
  • Account Executives
  • Account Managers
  • Digital Project Managers
  • Creative Producers
  • Creative Services Executives



Melissa Smith


Melissa Smith has worked in Project Management since 1993 and loves turning great ideas into reality. A qualified trainer, Melissa brings a mix of project management techniques and first hand agency experience to arm your team with the skills and techniques to approach and deliver tasks successfully across all media.

Book now:

Course outline

Printed media versus online media

  • Producer controlled v user determined

The basics of print production

  • The print process, litho, web, digital printing
  • Print elements
  • Colour process, images and file types, typography

Briefing best practice

  • How to brief designers, artwork, printers for the best results on your project


Press, Direct mail, Out of Home

  • Finding specifications, writing briefs, understanding reprographics and proofing
  • Understanding formats, delivery options, the importance of data, writing specifications

Campaign skills practice

  • Taking the key learnings from the session to create briefs and specifications for a print campaign across Press, DM and OOH


As a Digital Project Manager in an integrated agency, this workshop was spot on as I need to understand how to deliver print projects alongside digital. The print process is very different and this course outlined the differences and the watch outs. The exercises put all of the learnings into practice at the end, meaning I feel much more confident in managing print alongside digital projects as part of an overall campaign.

Project Manager
Field Day


Training Dates

  • 19th

How To Book

Workshops run from 9:30 – 5:00pm
at Central London location

£395 + vat per delegate including lunch and course notes.

BOOK NOW or Call Melissa Smith on
020 7323 1966

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