PRINT PRODUCTION WORKSHOP
This one-day workshop is for delegates looking to add print management to their skill set. Attendees learn how the process for printed media differs to online media, print techniques and when to apply them plus best practice for briefing design, artwork and printers. We then apply this knowledge in practical exercises across a range of print media. This workshop is perfect for project managers or account handlers looking to deliver integrated campaigns.
WHAT YOU WILL TAKE AWAY
- A thorough understanding of the print process and printing techniques
- The language of print and a glossary of terms
- The key differences between managing RGB v CMYK
- How to manage imagery and file types for print
- An overview and insight into typography
- How to brief the studio and printers
- How to write a print specification
- How to choose papers
- Quality control on printed media
WHO SHOULD ATTEND
- Project Managers
- Account Executives
- Account Managers
- Digital Project Managers
- Creative Producers
- Creative Services Executives
ABOUT THE TRAINER
Melissa Smith
Trainer
Melissa Smith has worked in Project Management since 1993 and loves turning great ideas into reality. A qualified trainer, Melissa brings a mix of project management techniques and first hand agency experience to arm your team with the skills and techniques to approach and deliver tasks successfully across all media.
Book now:
Course outline
Printed media versus online media
- Producer controlled v user determined
The basics of print production
- The print process, litho, web, digital printing
- Print elements
- Colour process, images and file types, typography
Briefing best practice
- How to brief designers, artwork, printers for the best results on your project
Press, Direct mail, Out of Home
- Finding specifications, writing briefs, understanding reprographics and proofing
- Understanding formats, delivery options, the importance of data, writing specifications
Campaign skills practice
- Taking the key learnings from the session to create briefs and specifications for a print campaign across Press, DM and OOH
DON’T TAKE OUR WORD FOR IT
As a Digital Project Manager in an integrated agency, this workshop was spot on as I need to understand how to deliver print projects alongside digital. The print process is very different and this course outlined the differences and the watch outs. The exercises put all of the learnings into practice at the end, meaning I feel much more confident in managing print alongside digital projects as part of an overall campaign.
2017
Training Dates
- 19thOct2017
How To Book
Workshops run from 9:30 – 5:00pm
at Central London location
£395 + vat per delegate including lunch and course notes.
BOOK NOW or Call Melissa Smith on
020 7323 1966
Our other Workshops
Project Management Workshop
This one-day workshop provides attendees with a strong project management framework and proven methodologies to drive consistent planning and delivery of projects. Using real case studies, the day is extremely interactive to enhance the learning and the retention of information.
Resource Management Workshop
In this interactive and practical one-day workshop, attendees will learn how to plan and practise effective and commercially focused resource management. Attendees will discover techniques using skills practice and leave the workshop equipped with practical information on the latest planning tools and techniques.
Digital Delivery Workshop
Our one-day Digital workshop provides attendees with a framework and suggested methodologies that can be applied to all digital scopes of work, from small scale online advertising to more complex builds.
The workshop is primarily aimed at people involved in the day to day delivery of digital projects or for those who aren’t hands on, but need to understand the delivery process to be able to talk knowledgeably
to clients or challenge quotes from agencies.
Selling the idea – Harnessing Creativity Workshop
Our one-day workshop is designed to enable account teams to work more effectively and productively with their creative teams.
Attendees will look at the principles of creative problem solving and learn ways to stimulate, inspire, recognise and sell great ideas.