52c Borough High Street London SE1 1XN

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This one-day interactive course delivers effective, specific training to equip agency teams with key project management skills and techniques to effectively manage your organisation’s delivery process.
In this workshop, we look at the key stages of a project cycle and then apply skills-practice by using a real case study. This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.



  • A process and project framework to apply to all marketing projects
  • How to effectively manage each stage of the project cycle including templates for briefing, scoping, statement of work, change control and evaluation
  • How to identify and manage risk on your project
  • An insight into Agile methodology
  • How to effectively communicate and motivate your project team
  • The key meetings required for successful project planning
  • How to measure a project’s success and run an evaluation meeting
  • An insight into agency retainers, fees and fixed pricing
  • An overview of project management collaboration tools and critical path software.


  • Account Executives
  • Account Managers
  • Resource Managers
  • Entry Level Project Managers
  • Creative Services Executives
  • Producers


Melissa Smith


Melissa Smith has worked in Project Management since 1993 and loves turning great ideas into reality. A qualified trainer, Melissa brings a mix of project management techniques and first hand agency experience to arm your team with the skills and techniques to approach and deliver tasks successfully across all media.

Book now:



  • Gathering information
  • Identifying issues and future opportunities
  • Identifying and managing risk


  • Resource planning at a project level and
    organisational level
  • The Brief – inclusions and mandatories for
    successful delivery
  • Critical path – key milestones, task and
    contingency planning using available
    planning software
  • Estimating – budgets v estimates, managing scope creep. Remuneration models –
    retainer v project fee


  • An insight into Waterfall and Agile methodology
  • Effective stakeholder management and communication methods
  • Motivating the team and understanding their personality type and key motivation on a project
  • Multi-tasking tips and techniques
  • Meeting Management – leading meetings to reach a successful conclusion


  • Identifying evaluation criteria
  • How to run a productive evaluation meeting
    internally and with the client considering short, medium and long term goals
  • Reconciliation


“The session was really engaging and I genuinely now feel more equipped to use the content from the session as frameworks for my client’s brand ongoing.

Took so much from it, and have already implemented a suggested WOW in the team. Melissa was just brilliant!”.

Lisa Kelso
Account Manager
ICP London

“I thought the course was very inspiring. Melissa was incredibly motivating and I would thoroughly recommend this workshop to any Account or Project Managers, Junior or Senior”.

Emma Flemming
Share Creative


Training Dates

  • 28th
  • 16th

How To Book

Workshops run from 9.30 – 5.00pm
at a central London location.

£395 + vat per delegate including lunch and course notes.

BOOK NOW or Call Melissa Smith on
020 7323 1966

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