Young people from diverse backgrounds are underrepresented in the creative communications industry.
As a recruiter and a training provider, we’re on a mission to change this and one of our initiatives is via the government’s apprenticeship schemes. Taking the Government’s approved apprenticeship schemes, we have tailored them exclusively for the marketing industries.
We’ve teamed up with specialist apprenticeship provider, The Opportunity Group, to create four unique, highly relevant programmes that are available to employers and apprentices across all major cities in England.
Watch our recent webinar here to find out how you can hire a Marketing Debut apprentice.
Our first programmes started in January 2021 with over 18 companies taking part in Marketing Debuts, providing employment to 14 new apprentices across London and Manchester as well as using the schemes to upskill existing staff members.
The programmes run for 12 months and kicked off with an employability bootcamp to teach the apprentices fundamental work place and employment skills before they joined their host employer.
In a year when working life has been turned upside down it was amazing so many companies were able to offer jobs to new joiners at the end of 2020.
We are delighted to announce we are running a second Marketing Debuts cohort from June 2021.
The schemes are open to bring on board and train new apprentices but can also be used to train your existing staff members.
Plus – if you hire a new learner before 30th Septemeber 2021, you’ll receive a contribution of £3,000 from the government towards the scheme. And employer’s National Insurance contributions for learners under 25 are waived – so that’s a further 13.8% saving.
Get in touch to find out how you can give an opportunity to a young person in 2021.
Four unique programmes
Creative Project Management – Level 4
We have taken the Government’s Associate Project Management Level 4 programme and tailored it exclusively for marketing project management.
On this programme the learner will acquire skills to make them a commercial and effective project manager in any marketing environment.
Over 12 months, the apprentice will be trained by Industry experts on how to effectively lead projects in a creative marketing business. The programme covers all aspects of managing a project using marketing case studies to practice skills in scoping, planning, budgeting, writing project documents and managing resources. People skills play a large part in successful project management, so there are a number of sessions on team behaviour, leadership, negotiation as well as running project retrospectives and evaluations.
Find out more about the Creative Project Management programme here.
Social Media and Community Management – Level 4
Taking the Government’s Community Management Level 4 programme and working with strategists and practitioners from leading social media agencies we have expanded the scheme to include social media training.
On this very popular programme we give the learners the skills, knowledge and confidence to build a career in Social Media, PR and Community Management in agencies or brand side.
Over 12 months, the apprentice will be trained by Industry experts on building brands, social media strategy, managing online channels and how to grow communities for a brand or business. Plus how to manage conflict, listen online, analyse data and much more. Everything to become a valuable part of your social media team.
Find out more about the Social Media & Community Management programme here.
Digital Marketer – Level 3
Taking the Government’s Digital Marketer Level 3 programme and working with strategists and practitioners from leading digital marketing brands and agencies we have developed a broad based scheme suitable for anyone looking to develop a career in digital marketing.
Over 12 months, the apprentice will be trained by Industry experts on marketing theory and practices, focusing on how to engage and retain audiences through the customer lifecycle.
Throughout the programme the Marketing Debuts will learn about time management, copywriting and branding, how to build a website plus digital campaign delivery methods including email and social.
The learners will gain skills in online advertising understanding pay per click, how to optimise search and how to analyse campaign performance through Google analytics.
Find out more about the Digital Marketer programme here.
Data Technician – Level 3
Taking the Government’s Data Technician Level 3 programme and working with data practitioners we have developed a scheme suitable for anyone looking to develop their knowledge and skills in data manipulation and data storytelling.
Over the 12 month’s the Marketing Debuts will learn about everything about data approaches, stakeholder management and GDPR principles.
They will be learning how to source, format and present data as well as how to influence and use it to tell a story.
They will also understand data bias and learn how to integrate and migrate data for business purposes.
Find out more about the Data Technician programme here.
Marketing Debuts News and Events
National Apprenticeship Week 2021
In celebration of this years National Apprenticeship Week we shared what some of our apprentices got up to at the start of their programme.
In this video created by Ayesha, a Social Media Apprentice at Wilderness, we find out more about what being a Marketing Debut involves. Ayesha shares some of things she’s been up to and how she manages studying alongside her role at Wilderness agency.
We also joined Scott from Big Brand Ideas for a day in the life of a Project Manager and featured more of apprentices journeys in The Guardian & Campaign!
Apprentices raring to go now Bootcamp is done
Recruits in The Industry Club’s Marketing Debuts apprenticeship scheme have completed Bootcamp and joined up with their new employers.
Our employability Bootcamp is a unique and invaluable addition to standard apprenticeship schemes. It sets the apprentices up for success with great workplace skills and practical examples to build upon when they join their host employers. Hear more on how the Marketing Debuts have grown in confidence throughout the Bootcamp and their feedback on the programme.
Marketing Debuts: The Recruitment Process
Katie Hart, our Everyone champion talks about the successful recruitment process for the 12 young apprentices joining agencies in the inaugural Marketing Debuts apprenticeship scheme from January 2021.
Setting out to do recruitment differently to reach groups who wouldn’t be given opportunities without a degree or weren’t fully aware of the marketing industry as a career option, read more about the recruitment process and last-minute panics that COVID-19 threw at us.
Why hire a Marketing Debuts apprentice?
Diversity and inclusion are at the heart of the scheme – we’re recruiting apprentices who are under 25, without a degree and from groups underrepresented in agencies or marketing departments. We’ll select candidates based on creativity and motivation rather than academics. We can include existing employees in your cohort in addition to new hires. These will be funded in the same way as new apprentices but would stay on their current salary if you are a levy payer or can assess a levy transfer.
The training is fully funded by the govt levy – Apprentices will spend a fifth of their 12-month programme in subject specific training provided by The Industry School a leading provider of marketing training using industry experts in their field.
Plus – if you hire a new learner before 30th September 2021 you’ll receive a contribution of £3,000 from the government towards the scheme. And employer’s National Insurance contributions for learners under 25 are waived – so that’s a further 13.8% saving.
Other great benefits
You are using a trusted recruitment partner to verify and shortlist diverse talent to recruit into legitimate and key capability roles in your organisation
These are new and unique schemes that have been developed from the government ‘standard’ into highly viable programmes delivered by Industry experts with a successful track record in industry training (not generic trainers) Apprentices will learn really relevant, commercial ‘on the job’ skills
The programme of training is also available for your existing employees utilising your apprenticeship levy funding or utilising a levy transfer from a corporate donor.
Get in touch
For June 2021, get in touch with Melissa by April 1st 2021. We’ll then send you further information and set up a Zoom call to discuss how you can participate and benefit from Marketing Debuts.
Once you’ve committed to hiring one or more learners through Marketing Debuts, we’ll invite you to a networking event where you’ll meet the candidates we’ve selected and accepted into the scheme.
Once paired with a Marketing Debut, we’d look for you to make them an offer of employment in May, ready for them to start their apprenticeship in June 2021.
Why become a Marketing Debuts apprentice?
The scheme breaks down barriers – we created Marketing Debuts specifically for people who may find it hard to enter the exciting world of marketing and advertising. You won’t need a degree or to agree to an unpaid internship on this scheme. The starting salary will be £19k (London Living Wage).
You’ll get great training and support – as well as on-the-job training with your employer, you’ll spend one fifth of your time on the programme being schooled by The Industry School on the specific skills you’ll need to progress in your career. You’ll also be part of The Marketing Debuts Network group with a mentor to guide you through the programme and lots of opportunities to share your learnings with other Marketing Debuts apprentices.
What you’ll learn is easily transferrable – the skills, knowledge and behaviours you’ll learn as a Marketing Debuts apprentice will set you up for a great career and a world of exciting options across marketing and advertising, either in an agency or an in-house marketing department.
Why choose Marketing Debuts?
Unlike going to uni where you pay for your tuition, you’ll earn at least £19k (London) per year from day one of your Marketing Debuts apprenticeship
You won’t be alone as a Marketing Debuts apprentice. There’ll be a whole support network including WhatsApp and LinkedIn groups, mentoring, live events and much more to keep you in touch with your fellow apprentices who are having similar experiences to you in other companies
At The Industry School, we don’t do generic courses. All the training and workshops you’ll go on with us are specific to the creative comms industry. So whether you choose project management or social media and community management, we’ll equip you for your role – and a big future – in marketing
Most apprenticeships are in technical and engineering roles or traditional trades. Marketing Debuts gives you a route into creative communications straight from school.
Send us your CV
We’re more interested in your creativity and passion to work in marketing than your educational achievements. Ideally, you’ll have left school in the last two years and, if you don’t already have them, we’ll work with you to get your English and Maths GCSEs during the programme.
Get your CV over to firstname.lastname@example.org with a cover letter telling her why this opportunity is for you. But don’t stop there. Tell us also what your favourite brand is and what you think is the most impressive thing they’ve done on social. How you share this with us completely up to you. It could be a video, a presentation, a written piece – the only criteria are that it’s creative and that you get it over by 16th April 2021.
For more advice on how to apply, watch this interview with our lead recruiter, Katie Hart & current apprentice, Betty Ward. You’ll discover what Marketing Debuts involves, what a career in the industry looks like and pick up some cool tips to make your application really stand out.
Marketing Debuts - Meet the Trainers
Jo is part of our Industry Club family, runs The Industry School and led the development of the Marketing Debuts Social Media and Community Management programme and will present a module on resource management on the Creative Project Management programme.
Read more about Jo’s journey into the industry and her thoughts on diversity.
Jamie Maple, Managing Director at Wilderness joins us as one of the key trainers on the Social Media and Community Management programme. Jamie is a leading expert in his field and we’re thrilled to have him sharing his knowledge!
Jamie took an unconventional pathway into the world of social, but his love of social media has only continued to grow since his first experience in the agency world.
Read more about Jamie and why he’s involved with Marketing Debuts.
We’re thrilled to have Alex, who looks after paid media at Wilderness, as one of the trainers on our Social Media & Digital Community Management apprenticeship scheme. In his own words ‘If there’s a chance to pass on industry information to the next generation, then I’m all in.’
Alex will teach the basics and benefits of paid social, including tone of voice, how to engage users via an ad and the importance of organic and paid social and how they go hand in hand.
Read more about Alex and why he’s involved in Marketing Debuts
Zahra joined Wilderness at the end of 2017 and has since realised her love for social insights and data and the role that plays in strategy.
We’re thrilled to have Zahra as one of the trainers on our Social Media & Digital Community Management apprenticeship scheme. Zahra will be sharing her knowledge about being strategic with your creative choices on social to ensure it speaks to the demographic you want to reach.
Read more about Zahra and why she’s involved in Marketing Debuts.
Blaise Grimes-Viort is a marketing and social media consultant. He helps businesses build communities around their brands by developing two-way connections with consumers, workforce and business ecosystems and a sustainable, compassionate and inclusive mindset.
A key player in creating the training content for our Marketing Debuts Social Media and Community Management apprenticeship, Blaise is one of our key trainers.
Read more about Blaise and why he’s involved in Marketing Debuts.
Ben Willmot is Head of Agile Practices at Karmarama where he creates bespoke ways or working for his clients and teams. Ben has been working in the digital industry for over 16 years with a focus on web and app development across financial services, media & entertainment, health, military and aerospace brands.
His blog TBW specialises in coaching others on project management and how to be more productive and effective at home and work.
Read more about Ben and why he’s involved in Marketing Debuts.
Charlotte Williams is the founder of SevenSix Agency, the social media and influencer marketing agency with a focus on representation in advertising and one of our Marketing Debuts’ social media trainers.
Charlotte started her career working as a marketing and digital specialist for several top global brands. Charlotte is also an influencer in her own right and has her own podcast which focuses on sustainability.
Read more about Charlotte and why she’s involved in Marketing Debuts.