Join the dots.
We’ve been working with some of the biggest names in the creative industry helping to elevate their potential through our talent solutions since 2011.
Clients choose us because we offer much more than just recruitment.
Club insight, news and events
MARKETING DEBUTS APPRENTICESHIPS
Young people from diverse backgrounds are underrepresented in the creative communications industry. As a recruiter and a training provider, we’re on a mission to change this and one of our initiatives is via the government’s apprenticeship schemes.
We’ve teamed up with specialist apprenticeship provider, The Opportunity Group, to create two brand new 13-month apprenticeships from January 2021 in two of the most relevant disciplines in our industry today.
Creative Project Management – on this programme the learner will acquire skills to make them a commercial and effective project manager in the creative industries.
Social Media and Community Management – this programme will give the learners the skills, knowledge and confidence to build a career in social media and community management.
ADVANCING IN ACCOUNT MANAGEMENT
Back in June, as part of our Lockdown & Learn series of webinars, we held two one-hour online events for account handlers – Account Management Advanced Basics and The Advanced Account Handler: A Strategic Partner. Both were presented by the highly experienced client services director and coach, Polly Lygoe.
In October, Polly will be presenting the full half-day and full-day workshop versions of these webinars, delving deeper into the skills and techniques that will enable you to make the transition from great account handler to indispensable strategic partner.
We asked Polly to share her top four essentials for account handlers hungry for success.
NANO INFLUENCERS – THEY’RE HERE TO STAY
A recent report shared by Marketing Week showed that 52% brands plan to start collaborating with more nano-influencers in the next 12 months and 44% who are already, plan to continue to do so. In a time where brands are concerned about ‘influencer fatigue’ that’s huge.
Why would brands want to potentially focus their energy on these newfound nano-influencers you ask. They certainly do have their benefits (and concerns…).
It’s still a fairly new world – and that’s what makes it all so exciting, but also adds the element of the unknown. Brands are still struggling to measure ROI, find the right influencers, build successful relationships and compensate fairly. Until these are more strongly defined, the industry will remain a bit of a rollercoaster.
So let’s start at the basics – what is a ‘nano-influencer’?
The Industry School delivers innovative, cost effective training for the creative communications industry – which as a profession changes so rapidly that keeping skills up to date is a necessity for business growth and success. Our workshops are developed and delivered by industry insiders.
Our unique workshops incorporate core business skills, the latest theories and masses of skills practice to make the session relevant and the information immediately retained by the attendee.