News & Opinion

Why aptitude, adaptability and real-world experimentation are becoming the recruitment currency in a market that’s moving faster than its job titles.

What Campaign's Power 100 marketers reveal about the future of internal teams, hybrid models and agency partnerships.

A lot of people don’t know what they don’t know. The confidence comes from a lack of knowledge sometimes.

“Priced to win” (PTW) projects are common in agencies, offering a discount to secure new clients. While they can be a valuable tactic, they also carry risks if not managed carefully. Sarah Vick & Jo Petroccia examine the pros & cons of this double-edged sword.

When it comes to training, it’s what happens after the workshop that really matters.

Earlier this year, Melissa & Zoe swapped London’s heatwave for the sizzling creative energy of the Cannes Lions International Festival of Creativity — and what a good 48 hours it was…

The team at The Industry Club and The Industry School says while diverse casting is more visible than ever, true inclusion must extend behind the lens.

As part of LBB Online’s Off My Chest series, Jo Petroccia, resource and operations consultant and trainer at The Industry School discussed why resource management is a crucial discipline for every agency.