Be better at what you do every day
THE INDUSTRY SCHOOL is the leading training partner to help your agency teams and individuals to be more agile, leaner and forward thinking in their approach to their everyday working lives. We deliver innovative, cost effective training for the creative communications industry.
Our workshops are developed and delivered by industry insiders specialising in Client Servicing, Digital Delivery, Project Management and Creative Operations.
Our unique workshops incorporate core business skills, case studies and masses of skills practice to make the session immersive, relevant and the information immediately retained by the attendee.
Training takes place in London Bridge or companies can book in-house training where workshops can be tailored to the requirements of the individual organisation.
For more information email or call Jo on 020 7323 1966
WE ARE WORKING WITH...
OUR WORKSHOPS
Project Management Workshop
This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.
This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.
Resource Management Workshop
In this unique, engaging and practical workshop you’ll learn how resource management can positively transform internal operations and improve profit margins.
If you want to add 10% to your bottom line, improve project health, drive staff retention, align your recruitment and training plans to your business pipeline then this workshop is highly relevant for you.
Digital Delivery Workshop
Our one-day Digital Delivery workshop with user experience at its core, provides attendees with a deeper understanding of the digital delivery process, project methodologies and associated documentation to successfully manage a range of digital scopes of work, from small scale online advertising to more complex builds.
Alongside the delivery framework, the immersive workshop breaks down and explodes some of the myths of the digital world explaining the many acronyms that exist and understanding the make-up of the digital team.
Print Production Workshop
Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.
The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home.
Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.
Understanding and selling creative Workshop
Our one-day workshop is designed to enable account teams to work more effectively and productively with their creative teams.
Attendees will look at the principles of creative problem solving and learn ways to stimulate, inspire, recognise and sell great ideas.
Account Management Workshop
Great account handling is about building long-term, trusting relationships with colleagues, clients and third parties. Trust must be earned. Without it the role can be lonely, pressurised and frustrating.
During this half-day workshop you’ll work through a chest of agency war stories and learn proven account handling methods. You’ll leave with a new sense of purpose and an appreciation of the bigger picture – as well as an eye for the crucial detail. A timely refresher for some, a lifesaver for others.
MEMBER OF THE CONTINUOUS PROFESSIONAL DEVELOPMENT SERVICE
We are a member of the Continuous Professional Development Service – the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.
Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks.
The learning value has been scrutinised to ensure integrity and quality.
The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.
On certified courses attendees will receive a Certificate of Attendance to attach to their CPD log as evidence of development once training is complete.
Don't take our WORD for it...
Over the last year Melissa and the team have carried out training in project management, digital delivery and resource management for Splash Worldwide. The content is highly relevant and trainers kept my teams engaged and focused. All returned with great feedback and ideas that has enabled us to grow our business further.
I’ve attended two workshops with the Industry School and I was thoroughly impressed with the quality.
The content is genuinely relevant and inspiring and I’ve implemented many aspects of what I’ve learnt within my agency, and have a few more in the pipeline in 2018! The trainers are clearly very experienced and knowledgeable in their fields, and conveyed their knowledge in an interesting and interactive way – no question was too small and they were friendly and helpful!
In 2017 Rothco carried out training in Project Management, Resource Management and Digital Delivery with The Industry School. The content was relevant and the trainers were highly skilled in their field. I would recommend the workshops to anyone who is looking to update their operational skills.
I highly recommend the Industry School courses.
They are run by incredibly experienced leaders who are engaging and empowering.
Our teams have attended Resource Management, Project Mangement and Digital Delivery
All content is nuanced and role and sector specific.
Thanks to all the guys at The Industry School.
Meet Our Trainers
Melissa Smith
Founder/Project Management Trainer
Having spent 20 years working in project management and senior operational roles across some of London’s leading agencies at Board Level, Melissa has developed and delivered the Project Management course since 2012. A qualified trainer, Melissa brings a...
Jo Petroccia
Resource Management Consultant & Trainer
As a leading resource management consultant and trainer, Jo helps her clients get the most from their Resource Management function by focusing on their wider business goals. Transformation is at the heart of her expertise, particularly focusing on...
Dan Hibbins
Digital Project Management Trainer
Dan has worked in the digital industry since the infancy of the web and has managed large digital teams of Developers, Project Managers, UX and QA. Dan has also worked as a consultant both agency and client side...
Jay Foster
Print Production Trainer
Jay has worked in the world of print, production and advertising for over 25 years. He has worked for some of London’s most successful agencies including Ogilvy, TBWA, Wunderman, Elvis and Dare in senior production & creative services...
Gail Parminter
Creative Trainer
An ex-senior level advertising creative, Gail has also worked as University Lecturer at Falmouth University and Bucks University, developing and teaching courses in creativity and strategy. Her advertising career spanned 25 years at agencies including Bates Dorland, Saatchi...
Sion Scott-Wilson
Creative Trainer
Sion is an ex-creative director, trainer, author and University Lecturer. With an award-winning career spanning 25 years at agencies including Saatchi & Saatchi, Ogilvy, DDB and Leo Burnett, Sion has a wealth of industry experience combined with a...
Paul Burns
Client Services Trainer
Paul spent 25 highly successful and exciting years looking after client business at Saatchi & Saatchi in London. A main board member at the agency, he became their Training Director and first Director of Knowledge Practices. Paul has...