In this 3-hour interactive workshop, you'll master the art of writing effective briefs that inspire creativity, align objectives, and deliver results.

Packed with practical tools, real-world examples, and hands-on exercises, this session will transform your approach to briefing, helping you communicate your vision with clarity and confidence.

Whether you're launching a new campaign or reimagining your brand strategy, learn how to craft briefs that ignite ideas and set your Brand up for success.

Get ready to brief better and achieve more!

Course Details

Price: £2,500 for a team of 18 people

Date: By request

Length: Half day

What You'll Take Away

• Understand the purpose and importance of a well-crafted brief.
• Learn the key components of an effective brief.
• Explore techniques to inspire clear and creative thinking.
• Gain tools and templates to improve the briefing process.
• Develop confidence in evalutating and refining briefs.

Workshop Agenda

• Introduction
• The anatomy of an effective brief.
• Writing a brief that inspires creativity.
• Collaborative briefing processes.
• Measuring the success of a brief.

Who Should Attend

• Brand & Marketing Managers
• Strategies
• Client Services

Next Dates

We run this workshop by request, in-house for clients and brands who have a team to train.

If you have any questions regarding How to Write an Effective Brief, or would like to find out more about how The Industry School can support your professional development: 

Give Jo a call on +44 (0) 207 323 1966

Or complete the form below and we'll get straight back to you.