In-house Agencies

Over recent years, we’ve witnessed an increasing trend among many major brands to create or engage in-house agencies. The proliferation of Agile Marketing has driven a significant shift toward companies bringing advertising and marketing functions in-house. Businesses are citing advantages such as increased control over brand messaging, cost savings, and faster decision-making as key benefits of the In-house Agency model.

However, for every benefit, there are potential drawbacks, and challenges around talent acquisition and retention, along with operational systems and processes can often hinder the return on investment of such an enterprise.

At The Industry Club, we’ve been working with in-house agencies of differing sizes and shapes to provide a level of support that helps them level up against their external counterparts. It’s always an interesting challenge and not one to be taken lightly. We found very early on that providing recruitment for in-house agencies has its own unique requirements, whilst our training courses for in-house marketers have many of their own nuances.

Our recruitment service is lead by a team with deep agency experience, having worked across the industry for leading agencies at board level. So we understand exactly what is required to replicate the creativity and efficiency of an external agency, whilst delivering on the marketing agility of an in-house operation.

Our dedicated training arm, The Industry School, provides training programmes developed and delivered by industry experts, ensuring you learn from the very best. They cover a vast range of topics tailored for today's marketing landscape, and all workshops are CPD certified.