The Role
As the Brand & Marketing Director, you’ll be responsible for developing and executing a comprehensive, creative, and considerate marketing strategy that accelerates growth,
enhances brand awareness, and nurtures strong relationships with both B2B and B2C audiences.
You will lead the marketing function, driving our mission to normalise the messiness of life, expand
our client base (B2B and B2C), and build a thriving community.
Your areas of focus will include:
1. B2C Marketing
● Create and execute campaigns that grow the direct-to-consumer client base, focusing on
individual therapy bookings and personalised care.
● Optimise digital marketing channels (social media, performance marketing, SEO, email) to
drive awareness and bookings.
● Develop a dynamic content strategy that resonates with diverse audiences and drives engagement across all consumer touchpoints.
2. B2B Marketing & Partnerships
● Work closely with our sales team to shape our go-to-market strategy and ensure that it
evolves to meet goals and aspirations - attracting, engaging, and retaining new
partnerships.
● Develop and implement marketing strategies to attract organisations looking to introduce
therapy and therapeutic coaching, workshops, and training.
● Position the brand as a thought leader and partner for companies wanting to drive culture
change around mental health and employee wellbeing.
● Collaborate with teams across the business to create compelling marketing content and collateral that speaks to HR and People leaders and business decision-makers.
3. Brand Building & Positioning
● Work closely with our founders to lead the brand strategy ensuring cohesive messaging and positioning across all marketing touch points.
● Lead brand campaigns across digital, print, and other relevant channels to raise awareness
and strengthen brand awareness across the UK and beyond.
● Oversee the launch and opening of new sites, products, or services as aligned with wider business strategy.
● Identify partnership opportunities with disruptive brands and organisations who align with vision, tone, and personality.
● Champion brand storytelling, aligning with their mission of making mental healthcare more accessible, relatable, and impactful for everyone.
4. Community Building
● Build and nurture an engaged community across both B2B and B2C audiences, nurturing conversations around mental health and culture change in the workplace.
● Design and implement community-driven activities (webinars, dinners, online forums, events)
that bring together HR and People leaders, managers, mental health champions, and
business leaders.
● Drive customer advocacy and develop initiatives to amplify brand loyalty and word-of-mouth
growth.
5. Leadership & Team Development
● Build, mentor, and lead a high-performing marketing team, nurturing a culture of creativity,
collaboration, compassion, and data-driven decision making.
● Manage marketing budgets and ensure the effective allocation of resources to maximise ROI.
● Work cross-functionally with leadership, sales, psychoeducation, clinical, and operations
teams to ensure marketing strategies are aligned with business objectives.
What we’re looking for:
You’ll work closely with our Founders and COO and know how to utilise them to the business’ advantage when it comes to brand building and marketing execution. You’ll have experience in
building out marketing teams in ambitious start-ups generating Åí3-10M+. Warm, confident and hungry.
We need someone who’s been around the block and knows their stuff when it comes to brand building and designing and executing effective marketing strategies. But more than that, someone
who’s learned from the bumps along the way. You care about mental health, you care about people,
and you care about making a difference. That’s the heart of what we do. No jargon. Just straight-up, honest communication.
You know how to talk to people in a way that’s clear, compassionate, and real. When something
needs doing, you’re on it. You don’t wait to be asked—you take action.
You’ll be a good fit if:
● You have proven experience in a senior brand and marketing role, ideally within healthcare, mental health, wellness, or a related sector.
● You have expertise in B2C marketing, particularly digital marketing, customer acquisition, and retention strategies.
● You have a strong track record in B2B marketing, including working with corporate clients, HR teams, and decision-makers.
● You have demonstrated the ability to build and engage online communities.
● You thrive in a fast-paced environment and are highly adaptable, organised, and capable of managing multiple priorities with a focus on results and continuous improvement.
● You have exceptional communication and negotiation skills, able to influence at all levels, and are proficient in using CRM software and martech to augment the quality and effectiveness of
your team.
● You have experience in the healthcare or mental health sector, or a strong understanding of
the industry’s market dynamics, regulatory environment, and key players.
● You demonstrate a strong ownership mentality, are persistent and thoughtful in your approach, and are genuinely committed to creating value
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
