Job Title:
Data Strategy Lead
Location:
London (Hybrid/Remote options available)
Salary:
£90-100K
About the Role:
New role for a Data Strategy Lead to drive data-driven insights and customer engagement within a Customer Experience team. You'll shape CRM and loyalty strategies, optimize campaigns, and collaborate with multi-disciplinary teams to deliver impactful, creative work. The ideal candidate will have strong people skills and a knack for turning data into compelling narratives through creative storytelling, making complex insights accessible and actionable.
Key Responsibilities:
- Lead data-driven strategies that enhance customer experiences and campaign performance.
- Develop measurement frameworks, KPIs, and customer journey analytics to drive optimization.
- Collaborate with creative, tech, and media teams to ensure insights shape project outcomes.
- Translate first-party data, CRM insights, and behavioural trends into actionable strategies.
- Present data strategies to clients, articulating insights through compelling storytelling.
- Mentor and lead more junior data strategists, fostering team growth and innovation.
- Stay ahead of emerging data trends and technologies, driving new approaches to data utilization.
Requirements:
- 8+ years' experience in data strategy, analytics, or a related field, ideally within a creative or digital agency.
- Strong experience in CX, loyalty programs, and customer engagement.
- Ability to turn complex data into actionable insights and communicate them effectively.
- Experience collaborating with multi-disciplinary teams and managing client relationships.
- Expertise in customer journey mapping, data platforms, and measurement tools.
- Strong leadership and mentoring abilities.
Desired Experience:
- Knowledge of GDPR, data privacy, and ethical data practices.
- Experience with data visualization and digital analytics tools.
- Background in integrating data across web, app, email, and social channels.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
