Strategist – Integrated FMCG & Owned Media
We’re looking for a strategist with a passion for creativity, culture, and impact
to help shape some of the most recognizable FMCG brands in the world. This role focuses on owned media, CRM, organic social, and in-store activation
, using these channels to drive brand engagement and meaningful connections with consumers.
The role sits within a collaborative team that delivers social, digital, CRM, OOH, radio, and in-store campaigns
across the UK and Europe. Working closely with creative, social, and inter-agency teams
, you’ll be responsible for developing insight-led strategies that inspire bold, shareable, and effective work.
What We’re Looking For:
- A strategic thinker with a creative mindset , who understands how owned media and CRM can drive brand impact .
- A proactive problem solver who challenges assumptions, mines data for insights, and finds new ways to engage consumers.
- A natural collaborator , working with internal teams and agency partners to ensure seamless integration.
- Someone who can craft inspiring, single-minded creative briefs and present them with clarity and confidence.
- An analytical mindset, comfortable working with social listening tools, engagement data, and performance metrics to inform and optimize strategy.
- The ability to balance multiple projects and priorities , maintaining a high standard of strategic thinking across all workstreams.
Experience:
- 2–3 years of agency experience in a strategic role (not a first move into strategy).
- A strong grounding in account planning , with a consumer-first approach to brand strategy.
- Experience in integrated/BTL campaigns , particularly within social, CRM, or in-store activation .
- A working knowledge of social listening tools, data visualization, and analytics platforms .
- A background in FMCG brands is a plus, but not essential.
This is a great opportunity to work on high-profile brands, develop integrated campaigns, and make a real impact in how brands connect with their audiences. If you’re ready to push creative boundaries and challenge conventional thinking
, we’d love to hear from you.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
