Strategy Director – Pan-European FMCG Brand
We’re looking for a Strategy Director
to lead the European strategy for an iconic FMCG brand. This is an exciting opportunity to shape the regional direction of a global brand, developing culturally resonant work across multiple markets. As the lead agency for ATL and Social, we also steer a broad inter-agency team spanning media, PR, shopper, digital, and design.
The European market plays a distinct role in the brand’s global growth, requiring a deep understanding of cultural nuance, audience behavior, and integrated marketing. This role is pivotal in defining that approach, working closely with clients and agency partners to drive innovative, insight-led strategies. While travel to Dublin is expected (approximately once a month), this role is primarily based in London.
What We’re Looking For:
- Proven experience in brand and communications strategy , ideally with a focus on pan-European markets.
- Strong understanding of ATL and Social strategy , with experience in guiding creative development across multiple touchpoints.
- Ability to lead and influence a multi-agency team , ensuring strategic alignment across media, PR, shopper marketing, and digital channels.
- Strong client leadership skills—confident in advising senior stakeholders and bringing clarity to complex marketing challenges.
- A highly competent Senior Strategist with inter-agency experience could step up into this role, provided they can demonstrate leadership
This is an opportunity to play a major role in shaping the European strategy for a global brand, collaborating with world-class talent across disciplines. If you thrive on complexity, cultural nuance, and the challenge of delivering standout work across markets, we’d love to hear from you.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
