The Industry School
Training For Creative, Marketing & In-House Agencies
Best-practice, CPD-certified training for agencies and marketers
Sharpen your competitive edge with The Industry School training. Our training programmes are developed and delivered by creative industry experts, ensuring you learn from the very best. We cover a vast range of topics tailored for today's marketing landscape.
Whether you work at an agency or in-house with a brand, we cater to your specific needs. Our open workshops are a collaborative online experience with up to 12 attendees, allowing you to exchange ideas with peers from different organisations. We also provide customised in-house training workshops for your entire team, focusing on your company's specific needs.
All our immersive, CPD-certified* workshops integrate core business skills with real-world case studies, hands-on practical exercises, and interactive training techniques. This ensures you can immediately apply your newfound knowledge and skills in your day-to-day role.
Some of the in-demand skills we cover include:
- Project Management for Marketing & Marketers: Master the art of planning, organising, and executing marketing projects on time and within budget using various project management methodologies.
- Agency Account Management: Develop the expertise to effectively develop and manage strategic client relationships, build trust, and deliver exceptional results.
- Content Production For The Screen: Understand the planning, production, and delivery of filmed content, as well as its associated business affairs.
- Resource Management: Good resource management is a team effort that requires big-picture thinking. We’ll show you the challenges, watchouts, and, most importantly, how to win together.
- Finance Planning: The money never lies! An understanding of the financial principles that make an agency profitable is important to every one managing a project.
- Print Production: Gain a solid understanding of the print production process and how good production can enhance a design whilst protecting the margins.
- AI In Marketing: From hyper-personalisation to real-time insights and attribution modelling, discover how to harness the power of AI in Marketing
Invest in the future with The Industry School's expert-led programs. Contact us today to discuss your training needs and explore the right program for you or your team. To arrange a free 1-hour consultation to discuss your learning and development requirements, drop us a line or contact Jo Petroccia using the form.
*All of our workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.

How can we help you today?
If you have any further questions or would like to find out more about how The Industry School can support your professional development:
Pick up the phone and give Jo a call on
Or complete the form below and we will get straight back to you.
We look forward to talking with you soon!

Jo Petroccia
Operations Director
The Industry School Contact Form
Don't take our word for it
Meet our Trainers
Melissa Smith
Founder/Project Management Trainer
Having spent 20 years working in project management and senior operational roles across some of London’s leading agencies, Melissa has delivered our Project Management course since 2012. A qualified trainer, Melissa brings a mix of project management techniques and first hand agency experience to arm your team with the skills and techniques to deliver projects...
Jo Petroccia
Resource Management Consultant & Trainer
Jo has over 20 years agency experience in resource management and operational roles. Tired of seeing resource management treated nothing more than a game of human tetris, Jo developed resource management training that helps businesses get the most value from their resource management planning – from new business pipeline to final project delivery.
Ben Willmott
Project Management Trainer
Ben is an experienced project management, digital delivery and agile lead. He’s worked on web & app development projects across the banking, travel, media and finance industries and has a passion for creating delivery approaches that are adaptable to his teams & client needs. Through his training and coaching, Ben helps PMs develop their project management skills, productivity and mindset to become high-performing project managers.
Leila Bartlam
Content Production Trainer
Leila has worked in production since 2000. In this time she has headed up film output at agencies including Iris Worldwide, Havas Worldwide London and adam&eve and held the MD role at edit facility Cut+Run. Leila’s work has won many awards, including Creative Circle, D&AD, British Arrows and Campaign Big.
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