I always really enjoy viewing and hearing about all of the adverts and marketing around the Super Bowl. For me it always makes me smile as it falls a week after I had my son 8 years ago and my partner walked up and down the lounge all night with the new baby. We always giggle every year about that night (him more than me luckily....)

I found this piece in Adweek really interesting..

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers—surpassing the combined female viewership of the Oscars, Grammys and Emmys.

https://www.adweek.com/brand-marketing/gen-z-millennial-women-transform-super-bowl-advertising/?trk=public_post_embed_feed-article-content