The Industry School

Open Workshop:

Price:      £495 pp

Dates:    27 Feb / 22 May / 9 Oct 2025

Length: 9.30 - 4.30 online

In-house Workshop:

Price:      £3,000 for up to 20 people

End to End Project Management

This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.

This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.

Attendees leave armed with new skills, feeling confident and ready to lead projects.

What you’ll take away:

• How to effectively manage each stage of the project lifecycle.
• Running a project kick off and setting your project up for success.
• Project planning and assigning roles & responsibilities.
• Keeping your project on track with detailed timelines.
• Identifying and managing risk on your project.
• Project scoping and writing a statement of work.
• Agile vs Waterfall project process - which one is right for your project.
• Wrapping up and running a project evaluation.

Who should attend:

• Account handlers who are also responsible for project planning and delivery
• Project Managers with less than 2 years experience
• Resource Managers working alongside project managers
• Creative Services managers responsible for project planning and delivery
• Producers who are involved in project planning as well as delivery

Workshop agenda:

• Introduction to training.
• The project lifecycle & initiation stage. 
• Roles & responsibilities.
• SWOT analysis.
• The project plan.
• Risk management.
• Scope of work.
• Agile vs Waterfall
• Project wash up.

Trainer:

Melissa Smith and/or Ben Willmott, Project Management Trainers.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Open Workshop:

Price:      £495 pp

Dates:    2025 - 13 Mar / 5 Jun / 30 Oct 

Length:  9.30 - 4.30 online

In-house Workshop:

Price:       £3,000 for up to 20 people

Advanced Project Management

This comprehensive training is for individuals looking to enhance their project management skills beyond the fundamental level. It encompasses the techniques crucial to leading and attaining project success.

While project management methodologies, processes, and tools can be easily explained, executing a project can be challenging due to the human element involved.

To become a high-performing Project Manager, you must master leading and managing individuals and the various issues that may arise.

Adopting a proactive approach to project management from the outset can significantly reduce the risks and problems that commonly occur later in the project.

Our Advanced Project Management training course provides all the necessary tools to initiate and sustain a project for long-term success.

Workshop agenda:

• What is advanced Project Management, and what is a high-performing Project Manager?
• Developing roles and responsibilities for all project and team shapes.
• Moving beyond the standard approach to scoping a project.
• Advanced project communications to capture problems early.
• The budget management triangle to stay in control of your finances.
• Listen and learn: how to turn problems into opportunities and create a continuous learning approach to your projects.

What you’ll takeaway:

• An in-depth understanding of how to build your teams’ and clients’ roles and responsibilities on a project.
• Advanced scoping techniques that significantly reduce scope creep.
• Next-level project communications to move your team beyond the standard reporting and provide high-value reporting that has an impact.
• How to seamlessly manage your budget by creating a Project Management, Account Management and Finance team communication triangle.
• Maximise the value from mistakes made through an ‘always on’ improvement and project wash-up approach that transforms problems into opportunities.
• How to shift from being reactive to proactive to stay ahead of project challenges.

Who should attend:

• Senior Project Managers and Project Leads.
• Account handlers responsible for project planning and delivery.
• Project Managers with a minimum of 2 years’ experience looking to take a step up.

Trainer:

Ben Willmott, Head of Delivery, Trainer & Mentor.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Open workshop:

Price:      £395 pp

Date:      26 Feb 2025

Length: 9.30 - 1pm online

In-house:

Price:      £2,600 for up to 20 people

Understanding Agency Forecasting & Finance Planning

In this workshop, you’ll develop a solid understanding of the financial principles that make an agency profitable. From building an agency annual budget, to forecast planning, income recognition and project commercials – we’ve got it covered.

We use examples and scenarios throughout the workshop that make the content engaging, relevant and relatable.

What you will take away:

• You’ll understand an agency annual budget and how to build one.
• You’ll understand income recognition: what it is and why we use it
• You’ll have a good working knowledge of agency forecasting planning
• You’ll understand the different types of project commercials and their pros and cons
• You’ll learn how to join the dots and align finance planning to project and resource planning

Who should attend:

• Client Services, all levels from AE to BD
• Project Managers
• Resource Managers
• Operations & Finance 

Workshop agenda:

• Finance - the big picture.
• Understanding income recognition.
• Agency pipleine & forecast planning.
• Project commercials, the pros, cons and watchouts.

Trainers:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Sarah Vick, Chair / Non Executive Director for creative and digital businesses.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

We deliver this workshop in-house:

Price:  £2,450 for up to 20 people

AI for Creative Teams

A tailored workshop that empowers your team to master AI, streamline processes, and deliver groundbreaking work. This is the AI training designed to help creative teams work smarter, faster, and more collaboratively.

What you will learn

Bring your team together and discover how AI can enhance your workflows, boost innovation, and deliver better results. Our half-day workshop offers hands-on, team-based training that ensures everyone is aligned and ready to implement AI in your strategy, creative and operational processes. 

You’ll come away with:

• A deep understanding of emerging AI technologies and their potential.
• Hands-on exercises will give you confidence in how to use and get most value from the core AI text and image tools.
• Understanding real use cases of how creative teams are successfully using AI internally and in creative campaigns.
• Clarity about data privacy and IP risks and how to mitigate them, protecting your team and business.
• How to embed AI-augmentation throughout your workflow.
• How to assess, prioritise, and implement AI initiatives with maximum impact.
• Strategies to build an innovation-first culture.

Why attend

Tackle your team’s hopes and fears about AI head on. When we talk to agency leaders, we often find that while they know AI is going to change our industry, they are overwhelmed by:

• Understanding the real return on investment and business impact of implementing AI.
• The amount of AI tools available and navigating which subscriptions to prioritise and which to invest time in get skilled on. 
• The risk from unseen AI usage in their agency and concerns about IP rights.
• Concern that clients will begin to demand lower fees for tasks that can be supported by AI.
• They are paralysed by the sheer amount of ‘AI noise’ out there without being shown relevant, practical solutions.

Who Is This Workshop For?

This workshop is for creative teams looking to embrace AI together. Whether you lead an agency or in-house marketing team, creative team, design department, strategy team, or creative operations, Spark Activate will equip your entire team with the AI skills they need to collaborate and innovate as one.

• Creative Directors: Guide your team through AI integration to boost collaboration, creativity, and performance.
• Designers: Work together to explore how AI can push your designs further, enhancing both individual and team creativity.
• Strategists: Learn how AI can save time and expand you research analysis and insights.
• Operations Leaders: Improve team workflows and reduce repetitive tasks, so your creative teams can focus on high-value, collaborative work.

We run this workshop by request, in-house for your team.

Price:      £2,500 for a team of 18 people

Date:       By request

Length:  Half day

In this 3-hour interactive workshop, you'll master the art of writing effective briefs that inspire creativity, align objectives, and deliver results. 

Packed with practical tools, real-world examples, and hands-on exercises, this session will transform your approach to briefing, helping you communicate your vision with clarity and confidence. 

Whether you're launching a new campaign or reimagining your brand strategy, learn how to craft briefs that ignite ideas and set your Brand up for success. 

Get ready to brief better and achieve more!

What you’ll take away:

• Understand the purpose and importance of a well-crafted brief.
• Learn the key components of an effective brief.
• Explore techniques to inspire clear and creative thinking.
• Gain tools and templates to improve the briefing process.
• Develop confidence in evaluating and refining briefs.

Who should attend:

• Brand & Marketing Manager
• Strategists
• Client Services

Workshop agenda:

• Introduction
• The anatomy of an effective brief.
• Writing a brief that inspires creativity.
• Collaborative briefing processes.
• Measuring the success of a brief.
• Closing

Next dates:

We run this workshop by request, in-house for clients and brands who have a team to train.

Trainer:

Annalisa Roy, Strategy Consultant & Trainer

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

This course is delivered online :

Price:      £495 pp

Date:      12 Feb 2025

Length: 9.30am - 3pm Online

Resource Management is a unique discipline, but is often misunderstood, undervalued and treated as little, or nothing, more than human tetris. Our workshop focuses on how resource management is a strategic role crucial to the overall operations and health of a business.

You’ll learn from real life case studies from our trainer’s extensive experience, and you’ll have the chance to discuss your own take on these challenges. You’ll leave with the knowledge, commercial awareness, skills and confidence to practise strategic resource management that WILL add value.

What you’ll take away:

• A clear understanding of resource management and the positive contribution it makes to your business.
• How to resource plan 3-6 months ahead and align recruitment and staff development planning.
• The skills and confidence to manage conflicting resource requests and guide the decision-making process on priorities.
• Tools and top tips to help you plan, evaluate and monitor resources in your business leading to continuous improvements.

Who should attend:

• Operations directors who want to improve overall delivery and operational efficiency.
• Finance directors looking to improve and protect profit margins and gain visibility of billing, cash flow and income recognition.
• HR & recruitment managers looking to improve staff welfare and retention and to align recruitment, staff training and development plans to the project pipeline.
• Resource managers, from those new to the role to those established in the job looking to heighten their commercial awareness.
• Project managers who want to manage projects better and understand more about structured resource management

Workshop Agenda:

• Redefining resource management.
• Value added resource management.
• Common problems and how to deal with them.
• Being a resource manager.
• Tools of the trade / Finance.
• Problem solving scenarios - exercises.

Trainer:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

We run this workshop in-house only:

Price:     £1,600 for up to 20 people.

Date:      By request

Length: 2.5 hours

Scope creep is the no.1 agency challenge.

It's rife in our industry and has a negative impact on people, projects and profits.

From underpriced / over scoped projects, to seemingly innocent client requests that will ‘only take 10 mins’ scope creeps in.

In this workshop we look at typical scenarios that allow scope creep and how to approach these scenarios next time – from behavioural change and better processes.

The goal – let’s put scope creep on the scrap heap.

What you'll take away:

• An understanding of scope creep – the cumulative effect and impact
• An understanding of when scope creeps in – so you recognise it next time
• How to ask the right questions when your client requests a change of scope
• How to confidently deal with team behaviours that encourage scope creep

Agenda:

• Scope creep, an overview
• Scenarios that allow scope to creep in
• The implications of scope creep
• How to avoid it happening – behavioural change and processes

Who should attend

• Account Managers, from AEs to BDs
• Project Managers
• Resource Managers
• Operation Directors

Trainer:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Sarah Vick, Chair, Non Exec Director, Trainer & Mentor

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Open Workshop:

Price:      £395 pp

Date:      13 Feb 2025

Length: 9.30 - 1pm online

In-House: 

Price:      £2,600 for up to 20 people

Proactive Client Development

The intensive half-day workshop helps move beyond account planning and uncover techniques to create more strategic level conversations with clients and open a continuous growth cycle. 

This hands-on session gives attendees practical tools to take away to drive proactive client growth.

What you’ll take away:

• Techniques to move from account “manager” to a trusted advisor and strategic partner
• How to assess where your client relationship is currently
• An overview of useful tools for moving you up the relationship value chain
• A model for focusing your mind on your client’s end goal, strategies for getting there and tactics that support that goal

Who should attend:

• Senior Account Managers
• Account Directors
• Business Directors

Workshop agenda:

• Ensuring your account plans are fit for purpose
• Assessing & measuring client relationships
• Developing an annual & multi-year view with your clients

Trainer:

Polly Lygoe, Agency Director & Client Services Trainer

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

We deliver this workshop in-house only:

Price:   £2,600 for up to 20 people

Confidence in Managing and Charging Clients

There’s a lot of pressure on targets, client budgets are tight, and they challenge pricing. It's so easy to fall into the ‘something is better than nothing’ approach to pricing and getting projects signed off. But what’s the cost and impact of that approach?

In this half day workshop we give attendees the confidence & tools to deal with the pressures, and to charge clients the right fee for great work. We then introduce a platform for long term client growth.

Workshop Agenda:

• Introduction:  A look at the challenges we’re facing.
• Understanding our Clients: Insights into client personas and how to adapt approaches to effectively manage expectations and communication.  
• Pricing: Strategies for accurately pricing services to reflect their true value, ensuring profitability and transparency.
• Challenging Clients with Confidence:
• Learning when and how to push back on client requests while maintaining respect and authority.
• The Impact of Underselling: Understanding the risks of undervaluing services and allowing scope creep.
• Managing Client Satisfaction: Recognising that making clients happy at every moment isn't the only goal.
• Working in Partnership with Clients: An introduction to a strategic framework designed to give you the platform for long term client growth. 

Who should attend:

• Senior Account Managers
• Account Directors
• Group Account Directors
• Business Directors

We run this workshop by request, for clients who have a team to train.

We can deliver this online, or in-person at your offices.

Get in touch to book this workshop, or to discuss training for your teams. 

info@theindustryschool.co.uk 

Open Workshop:

Price:       £495 pp

Date:       5 March 2025

Length:  9.30 - 5pm online

In-house Workshop:

Price:      £3,000 for up to 20 people

Content Production, from script to screen

Our one-day Content Production workshop with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content plus the associated business affairs. We look at all types of content from small-scale social posts to TV broadcast.

Taken by industry expert Leila Bartlam, the workshop is perfect for anyone looking to add moving image production to their skill set.

What you’ll take away:

• A step by step process for film production
• Roles and responsibilities of the agency and production company
• Scoping and developing budgets
• Guidance on casting, music and intellectual property
• Understanding and commissioning production companies
• How to run ‘pre-production’
• An overview of shoot crew’s roles and responsibilities
• How to manage post production requirements and workflow
• Essential production contracts and insurance – business affairs
• Timetables and efficient production scheduling

Who should attend:

• Integrated Project Managers
• Creative Producers
• Content Creators
• Community Managers
• Social Media Managers
• Social Media Producers
• Production Assistants

Workshop agenda:

• An overview of content
• Film project process – the key steps
• Roles and responsibilities
• Scoping
• Budgeting
• Pre Production
• The Shoot
• Post ProductionSummary

Trainer:

Leila Bartlam, Content Production Trainer

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

We run this workhsop in-house only:

Price:     £2,600 for up to 20 people

Date:      By request

Length: 3 Hours

Resource management is often misunderstood and treated as little, or nothing more than human tetris. When done properly it benefits your people, projects, and profits. In this workshop we look at ‘what good looks like’ and how to get there as a team.

It’s not just up to the resource manager, It’s essential your client services, project managers and operations team to understand the resource big picture and how to plan resources for their accounts & projects. We look at what informs the resource you’ll need, the challenges, common mistakes, and watchouts. Most importantly we look at working as a team to win together at resource management.

This one’s for you if you’re a Project Manager or Account Manager – anyone, in fact, with accountability for delivering projects.

Who should attend

• Account Management
• Project Management 
• Operations 
• Resource Managers
• Finance Managers

Workshop agenda:

• Resource Management – the big picture
• What informs the resources you need
• Booking resource for your projects - considerations and watch outs
• Process, tools and tips
• Problem solving together

Trainer:

Jo Petroccia, Resource Management Consultant, Trainer and Mentor.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.

Price:     £3,000 fixed price for up to 18 people

Date:      By request

Length: 10 - 4pm in person

Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.

The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home. Starting with the basics of the print process we move on to colour management, file types and how to manage image resolution.

After learning about stock, proofing, formats, finishes and knowing which print process to use for Collateral, we move on to Press and Out of Home. We look at how to read a media schedule and how to effectively brief a repro company and printer.

Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.

What you’ll take away:

• A thorough understanding of Litho and Digital print processes
• Imagery resolution guide and understanding file types
• An overview of page design and typography
• How to specify stock and substrates
• When to run proofs and when to press pass
• How to read and fulfil a print media schedule
• Templates and a guide to writing clear artwork briefs
• Templates and a guide to writing clear print specs
• Managing press and out of home with 3rd parties

Who should attend:

• Project Managers
• Account Executives
• Account Managers
• Digital Project Managers
• Creative Producers
• Creative Services Executives

Workshop agenda:

• Printing processes
• Imagery and file types
• Typography
• Printing substrates and stock
• Proofing
• Briefing the print team
• How to read a media schedule
• Best practice for press, collateral and out of home

Trainer:

Jay Foster, Print Production Trainer.

Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.