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The Industry School

Training For Creative, Marketing & In-House Agencies

Agency Account Management

Develop the expertise to effectively develop and manage strategic client relationships, build trust, and deliver exceptional results.

How to Write an Effective Brief

By Annalisa Roy • January 30, 2025
Packed with real-world examples, and hands-on exercises to help you communicate your vision with clarity and confidence. Length: Half Day | Next Date: By Request

If you have any questions regarding Agency Account Management Training, or would like to find out more about how The Industry School can support your professional development: 


Give Jo a call on +44 (0) 207 323 1966


Or complete the form below and we'll get straight back to you.

Agency Account Management Training

Project Management for Marketing & Marketers

Master the art of planning, organising, and executing marketing projects on time and within budget using various project management methodologies.

If you have any questions regarding Project Management for Marketing & Marketers Training, or would like to find out more about how The Industry School can support your professional development: 


Give Jo a call on +44 (0) 207 323 1966


Or complete the form below and we'll get straight back to you.

Project Management for Marketing & Marketers Training

Agency Production

Understand the planning, production, and delivery of filmed content, as well as its associated business affairs. Gain a solid understanding of the print production process and how good production can enhance a design whilst protecting the margins.

If you have any questions regarding Agency Production Training, or would like to find out more about how The Industry School can support your professional development: 


Give Jo a call on +44 (0) 207 323 1966


Or complete the form below and we'll get straight back to you.

Agency Production Training

Strategy

Master the art of planning, organising, and executing marketing projects on time and within budget using various project management methodologies.

If you have any questions regarding Strategy Training, or would like to find out more about how The Industry School can support your professional development: 


Give Jo a call on +44 (0) 207 323 1966


Or complete the form below and we'll get straight back to you.

Strategy Training

Creative

Understand the planning, production, and delivery of filmed content, as well as its associated business affairs. Gain a solid understanding of the print production process and how good production can enhance a design whilst protecting the margins.

If you have any questions regarding Creative Training, or would like to find out more about how The Industry School can support your professional development: 


Give Jo a call on +44 (0) 207 323 1966


Or complete the form below and we'll get straight back to you.

Creative Training

Operations

Master the art of planning, organising, and executing marketing projects on time and within budget using various project management methodologies.

If you have any questions regarding Operations Training, or would like to find out more about how The Industry School can support your professional development: 


Give Jo a call on +44 (0) 207 323 1966


Or complete the form below and we'll get straight back to you.

Operations Training

How Can We Help?

Sharpen your competitive edge with The Industry School training. Our training programmes are developed and delivered by creative industry experts, ensuring you learn from the very best. We cover a vast range of topics tailored for today's marketing landscape.

 

Whether you work at an agency or in-house with a brand, we cater to your specific needs. Our open workshops are a collaborative online experience with up to 12 attendees, allowing you to exchange ideas with peers from different organisations. We also provide customised in-house training workshops for your entire team, focusing on your company's specific needs.

 

All our immersive, CPD-certified* workshops integrate core business skills with real-world case studies, hands-on practical exercises, and interactive training techniques. This ensures you can immediately apply your newfound knowledge and skills in your day-to-day role.

 

Some of the in-demand skills we cover include:

  • Project Management for Marketing & Marketers: Master the art of planning, organising, and executing marketing projects on time and within budget using various project management methodologies.
  • Agency Account Management: Develop the expertise to effectively develop and manage strategic client relationships, build trust, and deliver exceptional results.
  • Content Production For The Screen: Understand the planning, production, and delivery of filmed content, as well as its associated business affairs.
  • Resource Management: Good resource management is a team effort that requires big-picture thinking. We’ll show you the challenges, watchouts, and, most importantly, how to win together.
  • Finance Planning: The money never lies! An understanding of the financial principles that make an agency profitable is important to every one managing a project.
  • Print Production: Gain a solid understanding of the print production process and how good production can enhance a design whilst protecting the margins. 
  • AI In Marketing: From hyper-personalisation to real-time insights and attribution modelling, discover how to harness the power of AI in Marketing

 

Invest in the future with The Industry School's expert-led programs. Contact us today to discuss your training needs and explore the right program for you or your team. To arrange a free 1-hour consultation to discuss your learning and development requirements, drop us a line or contact Jo Petroccia using the form.

 

*All of our workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.

Don't take our word for it

Meet our Trainers

Melissa Smith

Founder/Project Management Trainer


Having spent 20 years working in project management and senior operational roles across some of London’s leading agencies, Melissa has delivered our Project Management course since 2012. A qualified trainer, Melissa brings a mix of project management techniques and first hand agency experience to arm your team with the skills and techniques to deliver projects...

Jo Petroccia

Resource Management Consultant & Trainer


Jo has over 20 years agency experience in resource management and operational roles. Tired of seeing resource management treated nothing more than a game of human tetris, Jo developed resource management training that helps businesses get the most value from their resource management planning – from new business pipeline to final project delivery.

Ben Willmott

Project Management Trainer


Ben is an experienced project management, digital delivery and agile lead. He’s worked on web & app development projects across the banking, travel, media and finance industries and has a passion for creating delivery approaches that are adaptable to his teams & client needs. Through his training and coaching, Ben helps PMs develop their project management skills, productivity and mindset to become high-performing project managers.

Annalisa Roy

Strategy Consultant & Trainer


With nearly 20 years of strategic experience, Annalisa has partnered with some of the world’s most iconic brands, including Absolut, BT, Eurostar, Samsung, Procter & Gamble, Sainsbury’s, Speedo and Yamaha.


Annalisa has held senior roles at leading advertising agencies such as AMV BBDO, Publicis and BBH, she most recently served as Head of Strategy at Grey.

Sarah Vick

Chair / Non Executive Director for creative and digital businesses


Sarah has 20+ years experience at executive level in agencies, mostly as a Managing Director. 5 years as a Non-executive Director and Chairperson across multiple agencies. Worked for 2 PLCs managing P&Ls of up to ÂŁ30m. Sarah is currently Chair / Board advisor to: JH, Wilderness, Distributed, WY Partners.

Polly Lygoe

Client Services Director & Coach


Polly started her career as an Account Exec and in the space of 5 years earned a seat on the board of the £10m turnover, 100-people strong independent digital agency. In her 20 year career, Polly’s roles have spanned both client services and strategy in integrated and digital agencies including Helpful Digital, Catch Digital and...

Leila Bartlam

Content Production Trainer


Leila has worked in production since 2000. In this time she has headed up film output at agencies including Iris Worldwide, Havas Worldwide London and adam&eve and held the MD role at edit facility Cut+Run. Leila’s work has won many awards, including Creative Circle, D&AD, British Arrows and Campaign Big.

Jay Foster

Print Production Trainer


Jay has worked in the world of print, production and advertising for over 25 years. He has worked for some of London’s most successful agencies including Ogilvy, TBWA, Wunderman, Elvis and Dare in senior production & creative services roles and heading up production departments.

Melissa Smith

Founder/Project Management Trainer


Having spent 20 years working in project management and senior operational roles across some of London’s leading agencies, Melissa has delivered our Project Management course since 2012. A qualified trainer, Melissa brings a mix of project management techniques and first hand agency experience to arm your team with the skills and techniques to deliver projects...

Jo Petroccia

Resource Management Consultant & Trainer


Jo has over 20 years agency experience in resource management and operational roles. Tired of seeing resource management treated nothing more than a game of human tetris, Jo developed resource management training that helps businesses get the most value from their resource management planning – from new business pipeline to final project delivery.

Ben Willmott

Project Management Trainer


Ben is an experienced project management, digital delivery and agile lead. He’s worked on web & app development projects across the banking, travel, media and finance industries and has a passion for creating delivery approaches that are adaptable to his teams & client needs. Through his training and coaching, Ben helps PMs develop their project management skills, productivity and mindset to become high-performing project managers.

School Insights, News & Events

A line drawing of a seesaw in a yellow circle.

Training: the cost/value trade-off

By Melissa Smith • March 17, 2024
Jean-Claude Van Damme said "When I train now, I am not training to be strong or handsome – just better than I was yesterday’ OK, so the Muscles from Brussels probably wasn’t addressing a room full of agency execs when he said this, but there’s definitely something in that quote for businesses serious about improvement.

Agency producer or a production company producer?

By Leila Bartlam • March 17, 2024
A producer at an agency and a producer at a production company both have the same job title – so they both do the same job, right? Wrong. To help you understand why you’ll need both, here’s our brief guide to who does what.

Online film brief in?

By Leila Bartlam • March 17, 2024
Brands are demanding more online branded content, in less time and for less money than ever before. No surprise then that things can sometimes get a tad fraught at the agencies tasked with delivering this content. Queue your Producer
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