Proactive Client Development

The intensive half-day workshop that helps move beyond account planning and uncover techniques to create more strategic level conversations with clients and open a continuous growth cycle.
This hands-on session gives attendees practical tools to take away to drive proactive client growth.
What you’ll take away:
- Techniques to move from account “manager” to a trusted advisor and strategic partner
- How to assess where your client relationship is currently
- An overview of useful tools for moving you up the relationship value chain
- A model for focusing your mind on your client’s end goal, strategies for getting there and tactics that support that goal.
Who should attend:
- Senior Account Managers
- Account Directors
- Business Directors
Why attend?:
- Ensuring your account plans are fit for purpose
- Assessing & measuring client relationships
- Developing an annual & multi-year view with your clients
Next open workshop/s, run online:
Date: 8th Oct 2025
Length: 9.30 - 1pm online
Price: £395 pp
In-house workshop, run for your team and aligned to your challenges and objectives:
Date: By arrangement
Price: £2,600 for up to 18 people
Trainer:
Polly Lygoe, Agency Director & Client Services Trainer
NEXT SCHEDULED DATES
Open Workshops
- 8th Oct 2025
In-house Workshops
- By arrangement
If you would like to discuss booking this course for your team, or if you have any questions about our wider range of training courses, give Jo a call on
+44 207 323 1966
or complete the form below and we’ll get straight back to you.
The Industry School Contact Form
Open versus In-house Workshops
Open:
Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.
The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.
In-house:
Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.
Related Workshops
Others who looked into End to End Project Management training also asked for more information on these workshops.
End to End Project Management
Problem-based immersive training, delivering key skills for anyone project managing marketing projects.
How to Write an Effective Brief
Master the art of writing effective briefs that inspire creativity, align objectives, and deliver results. Get ready to brief better and achieve more!
Advanced Project Management
For individuals looking to enhance their project management skills. Encompassing the techniques crucial to leading and attaining project success.
THE INDUSTRY SCHOOL
The Industry School is a member of CPD and our core workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.
Our full range of in-demand courses covers:
Project Management for Marketing & Marketers
Agency Account Management
Content Production For The Screen
Resource Management
Finance Planning
Print Production
AI In Marketing

What Our Clients Say
School Insights, News & Events
