How to Write an Effective Brief

In this 3-hour interactive workshop, you'll master the art of writing effective briefs that inspire creativity, align objectives, and deliver results.
Packed with practical tools, real-world examples, and hands-on exercises, this session will transform your approach to briefing, helping you communicate your vision with clarity and confidence.
Whether you're launching a new campaign or reimagining your brand strategy, learn how to craft briefs that ignite ideas and set your Brand up for success.
Get ready to brief better and achieve more!
What you’ll take away:
- Understand the purpose and importance of a well-crafted brief.
- Learn the key components of an effective brief.
- Explore techniques to inspire clear and creative thinking.
- Gain tools and templates to improve the briefing process.
- Develop confidence in evaluating and refining briefs.
Who should attend:
- Brand & Marketing Manager
- Strategists
- Client Services
Workshop agenda:
- Introduction.
- The anatomy of an effective brief.
- Writing a brief that inspires creativity.
- Collaborative briefing processes.
- Measuring the success of a brief.
- Closing.
In-house workshop, run for your team and aligned to your challenges and objectives:
Date: By arrangement.
Price: £2,500 for a team of 18 people
Trainer:
Annalisa Roy,
Strategy Consultant & Trainer
NEXT SCHEDULED DATES
In-house Workshop
We run this workshop by request, in-house for clients and brands who have a team to train.
If you would like to discuss booking this course for your team, or if you have any questions about our wider range of training courses, give Jo a call on
+44 207 323 1966
or complete the form below and we’ll get straight back to you.
The Industry School Contact Form
Open versus In-house Workshops
Open:
Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.
The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.
In-house:
Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.
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THE INDUSTRY SCHOOL
The Industry School is a member of CPD and our core workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.
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Project Management for Marketing & Marketers
Agency Account Management
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Resource Management
Finance Planning
Print Production
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