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By Zoe Edwards 20 Apr, 2024
Should a candidate enquire about the agency's parental leave policy during the interview, or would that be seen negatively? 🤔
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By Zoe Edwards 20 Apr, 2024
Love them or loathe them, interview tasks are a great way to see how a strategist approaches problems. However, a significant number of agencies I work with don't ask for a task stage. Instead, they are relying on rigorous interview questions to probe around skills and approaches - so it's important to prepare thoroughly for what can seemingly be a nice get-to-know-you chat.
a computer on a desk that says digital marketing on the screen
By Lisa Nostro 20 Mar, 2024
Just a decade ago, Account-Based Marketing (ABM) was a niche strategy. Now, it's a cornerstone of B2B marketing, and 2024 has seen some remarkable advances. 🚀
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